Co-authored with Saydul Bashar

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Here at SuperAwesome, our mission is to make the internet safer for kids; to help accomplish this goal, our products power over 12 billion kid-safe digital transactions every month.

Digital transactions come in many forms and could be:

  • An ad served to a kid’s device through AwesomeAds
  • A video view on our new kids’ video gaming platform, Rukkaz
  • A like, comment, post or re-jam on PopJam

Every digital transaction is processed to be instantly available for real-time analytics.

In kidtech, kid-safety and privacy protection are paramount, and a traditional approach to analytics and data engineering wouldn’t…


At SuperAwesome, we’re committed to ensuring that team members grow and up-skill within their team, and the company as a whole. In this Women in Tech series, we’ll be looking at the career paths of various women working in tech within SuperAwesome — from engineers to product managers to everything in between.

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Natasha studied Computer Science at university and became a Data Scientist upon graduating. …


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Everyone needs to start somewhere. Becoming a trusted engineer takes time, effort, resilience and determination.

There is no magic sauce that you can drizzle on your dinner that will automatically help you blossom into the engineer you’ve always dreamed of becoming, but there are some things you can do to help you along the way.

I’m actually on this journey right now — I started in Data Science fresh out of university, which was mostly creating machine learning models and not much software development, but I then transitioned over to software engineering around 1 year ago. …


An overview of Microsoft’s “Code and Design Apps” workshop and some thoughts on how we can do more to encourage girls to approach a career in technology with positivity

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International Women’s Day is an important day for all — a day to celebrate the strength and bravery of women from all around the world in all walks of life, as well as lift women up with encouragement and empowerment.

Microsoft Store did an incredible job of doing exactly this by empowering young women to get involved with (and excited by!) technology with a series of workshops at their London Flagship Store on Regent Street. I had the pleasure of taking my younger sister to one of their workshops, “Design and Code Apps”.

Guest Speaker: Kate Rosenshine


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Our mission here at SuperAwesome is to re-define the internet as we know it by making the online world safer for kids. This mission requires an incredible amount of innovation and out-of-the-box thinking, and an easy way to regularly spark new ideas is through Hack Days.

We really believe in the benefits of Hack Days, so we hold one every 3 months. We give ourselves the frequent opportunity to explore and implement new kidtech concepts and ideas with peers from different disciplines and products, and we have a lot of fun doing it.

We hold our values very highly here…


Analytics has been making its mark in a number of sports for many years now, and it’s only a matter of time before every team will have to embrace analytics in order to stay relevant.

What’s the MVP in all of this? Data.

Sports teams are finally realising how valuable the data points they have on every single player and game play are to the decisions they make. Here are a few examples on how teams are using analytics to stand out.

Baltimore Ravens – American Football

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The Ravens finished the NFL regular season as the No.1 seed in the AFC North league with a…


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Photo by Will Francis on Unsplash

When I was 10 years old, my primary school teacher at the time was a huge advocate for teaching us how to touch-type. Although touch-typing isn’t exactly the biggest thing that can throttle a kid into a tech career, it definitely helped me feel comfortable with computers.

I also had an older brother who would assign me as the designated HDMI port switcher and general TV operator whenever he wanted to change between Playstation and watching cable, and he also helped me get to grips with re-starting our AOL broadband almost every other day.

I then reached secondary school, and…


I’ve recently been reading Brotopia; an eye-opening book by Emily Chang, covering how hard it can be as a woman to make it in Silicon Valley. I’d recommend this book to absolutely anyone; no matter what sector you work in, or want to work in, the stories Emily Chang tells should be known to everyone. The amount of emotional and mental stress that so many women have gone through, and still go through every day in Silicon Valley, should be a call for action to break up ‘Bro culture’.

‘Bro culture’ exists not only in tech; you’ll find it in…


Something I really love doing is recognising powerful women breaking up the tech industry’s optics.

Like many other tech companies, the gender diversity in higher ranks was severely lacking at Google. I’ll be diving into the lives of three influential women in Google’s early days and beyond.

The origin of Google

The grand empire of Google started in 1995 when Sergey Brin met Larry Page. The pair developed a search engine called BackRub in 1996 — a weirdly named concept centered around analysing “back links” and developing algorithms that ranked the importance of web pages.

BackRub originally ran on Stanford University’s servers (where Larry…

Natasha Mulla

Software Engineer @ SuperAwesome - an Epic Games company

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