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10% of life is what happens to you. 90% is your attitude and how you respond. And in this situation, reacting with anger or sadness simply isn’t going to help, and you know it.
… because we want to be extravagant or superfluous, not to get people to buy more stuff, but because good design helps us to be the best version of ourselves.
…eeper level, it hints at psychological or even spiritual ideals of purity, simplicity, and harmony. The watch does more than tells us what time it is. It gently nudges us towards the ideals it conveys and represents. It makes us want to be on time.