Weeknotes, week starting October 28th
The motherload of info on DTC brands, Zadie Smith on the differences between NYC and LDN fashion, Amazon is really a search engine with e-commerce attached and a peek behind the scenes at Disney and Bob Iger.
Everything you’ve always wanted to know about DTC brands. This is really the motherload of insight and analysis https://www.cbinsights.com/research/direct-to-consumer-retail-strategies/
Zadie Smith writes ever so well on the differences between clothing codes in NYC and London #writercrush https://www.vogue.co.uk/fashion/article/zadie-smith-london-new-york-fashion
WeChat is putting mini-programs for e-commerce inside it, we’ll be seeing a lot of this in Western apps in a few years time too. https://www.forbes.com/sites/michellegrant/2019/10/28/wechat-becomes-an-e-commerce-challenger-in-china-with-mini-programs
Amazon is totally a search engine in addition to e-commerce/SaaS/logistics company/retailer: “Amazon is the preferred purchasing channel of low and medium spenders as 75 percent of respondents use Amazon both for brand discovery and product purchase. Sixty-eight percent of respondents said they visited Amazon to research, compare and purchase goods, compared to 50 percent last year. Marketers looking to engage shoppers at every aspect of the journey should note that Amazon is not just a shopping platform but also a research engine, eliminating the need to shop or research elsewhere.” https://www.alistdaily.com/lifestyle/online-shoppers-buying-habits-report/
I love a good human interest/look behind the scenes story, and this one on Bob Iger, CEO ofDisney, doesn’t disappoint. https://www.newstatesman.com/robert-iger-disney-ceo-ride-lifetime-autobiography-review
