Medium hates black and white
Zander Whitehurst
1006

One example of a brand that uses pure black on white (#000000 on #FFFFFF) is Artsy: https://www.artsy.net/

It’s most dominant in their iOS app, which I use: https://itunes.apple.com/us/app/artsy-collect-bid-on-fine/id703796080?mt=8

It’s interesting to see an app whose whole purpose and business is premised on aesthetics to be in direct polar opposite with the ‘gray camp’!

What are your thoughts Zander Whitehurst?

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