Medium hates black and white
Zander Whitehurst

One example of a brand that uses pure black on white (#000000 on #FFFFFF) is Artsy:

It’s most dominant in their iOS app, which I use:

It’s interesting to see an app whose whole purpose and business is premised on aesthetics to be in direct polar opposite with the ‘gray camp’!

What are your thoughts Zander Whitehurst?

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