Nate Hull
Nate Hull
Aug 9, 2017 · 1 min read

Great write up on a business perspective for UI/Product design, but I found the title to be very misleading. The article above fails to mention anything around the Empathize stage of design thinking which is one of the biggest ROI points in UX. I’m not sure the concept of users is even mentioned in this article.

A more appropriate title might be “Product Design meets Business strategy,” which is a great subject to write about, just not to be mistaken with User Experience Design.

    Nate Hull

    Written by

    Nate Hull

    Principal UX Designer focusing on Enterprise applications, IA, Skateboarder and lover of the Rocky Mountains. My dad says I'm cool.