I consider myself data driven and analytical… but, metrics matter even more than you think. People think that its critical that the measurement is automated and the metric is truly “right”. However, this usually gets in the way of creating good wholistic and simple metrics. My advice is to start from the outside and work from abstract metrics to more detailed ones. Geoff [Swindle, CRO] did this exceptionally well in Salt Lake City. They started with a ton of manually generated metrics that were probably wrong. However, they got the team accustomed to metrics from day 1. They also enabled his team to prototype a ton of different metrics. As they solidified on the right ones then they started to automate them and make the measurement more accurate — Elliot.
The trick is to avoid hollow words. Since a startup’s culture ultimately mirrors that of its founder, maybe the best thing that you can do is work hard to get clear on who you are. Write that down and share it with your team. If you’ve been honest, every action you take will reinforce your values.