Forget Products. Build Ecosystems.
Manolis Babiolakis

Beautiful work, this piece!

I consider myself a technologist to the extent that it helps me identify, test and deploy products and services to achieve my entrepreneurial goals. With this mindset I feel quite confident in saying that this article perfectly articulates what I've been screaming for over the last decade. Please understand, this is not because I have some special insight or consider myself enlightened on the topic. Quite the contrary, you’d be hard pressed to find someone who’s failed more and harder. But at least SOME of this failure is the impetus behind my interest in the developmental integration that the author suggests.

I can’t be the only one who, back in the day was dreaming for a way to get ICQ or IM to operate within Outlook 97 for seamless inter-office communications. Can you imagine taking the best-of-breed offerings of the time and layering them into a burgeoning Salesforce, in say 2001 for example?

Instead, “insert large hardware/software provider here” spends mightily to acquire and refine or produce their own version, neither of which hit the mark. (MS Lync, anyone?).

Far better is the method proposed where from the beginning you narrowly design, test, and create something that performs better than anything else available, and then collaborate with other organizations large and small that do the same to offer something truly world-class. It would become more a “farmer’s market of tech” and I don’t think there could be anything more nimble. Honestly. Could you imagine a fully integrated Slack/Outlook? People might actually use and enjoy email again.

What’s that you say? MS Teams??? Round and round we go…

I’m with you, Mr. Babiolakis.

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