In our hyper-connected life, everyone want’s more.
More technology. More apps. More houses. More cars. More stuff.
Myself included! I recently found myself going down this rabbit hole in my business.
I’m a technology nut. I love things that can make us faster, better, and stronger as a team, without adding more complexity…people.
We had a marketing stack of about 25 pieces of software deep. I’d jump to the next shiny object and “try.”
Like an addict with his dope. Mine is tech.
Eventually, this began adding more complexity and confusion to our workflows.
In one aspect, it made us faster, while the other it took up a ton of mental energy.
Let’s go through why you need to do more with less and outline a simple strategy you can implement today.
The more you have, the more complicated life becomes and the less happy you’ll be.
According to the American Psychological Association, wellbeing has declined since the 1950s. During this time, our consumption habits have only increased.
David G. Myers wrote in an American Psychologist article,
”Compared with their grandparents, today’s young adults have grown up with much more affluence, slightly less happiness and much greater risk of depression and assorted social pathology. Our becoming much better off over the last four decades has not been accompanied by one iota of increased subjective well-being.”
The more you have does not make you feel better.
I can attest to this. I keep a relatively simple personal life. My life mission is to live by my Return On Time (ROT) principle and help other professionals do the same.
Experiences are life-altering that I’ll keep in my memory for the rest of my life.
Like when I traveled to India for a wedding and my wife, and I took a road trip around the country.
Or when we flew with our one-year-old son to Dubai for a business trip, and he rode like in the plane like a boss.
The material is stressful to keep up with, and I’ll forget about it as soon as its gone.
Experiences are the foundation of life.
But this isn’t just about your personal life; this is equally true for business.
The more resources you have in business, the more clunky and unfocused you’ll become.
Stop laughing. By resources, I don’t mean less money.
You need that!
Let me explain.
At Skylink Group, it’s one of our core values “to do more with less.”
Less people. Less products. Less clients.
In retrospect, you may think this is crazy. Blasphemy! But you’d be wrong.
By now you’ve heard of the Pareto principle, 80% of the output or results will come from 20% of the input or action.
It’s our goal to by hyper-focused on the top 20%. You do this by focusing on less.
Feed your winners, starve your losers.
In recruiting, we focus our time and attention on hiring the best. The people who will contribute to the 80%.
With our clients, we can only serve them well by giving them immense value with every interaction, every order, every issue resolution. We can’t do this by trying to be something to everyone.
We can’t do this by focusing on the bottom 10%.
With our technology stacks, only a few of them will revolutionize our systems and be game-changing to our productivity.
Focusing on less is easier than it sounds. Use this as your guide to a more fruitful life.
But where do you start? How can you stop chasing the golden goose (better known as the bright and shiny object)?
It’s rather simple.
Think about where you are in your life, in your business. Does this tool, resource, person help contribute to you achieving your A & B level activities? Your $1,000/hr focus areas.
If not, then you should put it on the back burner. Don’t discard the idea. Save it for later, or even better, delegate it to someone who is better equipped to run with it.
You need less. The things you need more of should contribute actively to your goals.
This is a sure way of doing more with less.
Now go win. Win with less “stuff,” and you’ll gain more from your life.