Here’s how you find a job.
You write a resume. You search for open positions. You apply to any position that has a pulse. You cross your fingers. And you pray.
Far too often, you use your resume as a means to no end.
You think all you need is a resume and POOF a job offer will appear.
Sure this happens sometimes, but it’s a gamble. You’re not getting the position you really want.
What if you could achieve a better Return On Time?
Your resume gets ignored 99% of the time. Employers skim resumes. I skim resumes.
We’re hiring for 5 positions right now at Skylink. That’s hundreds, if not thousands of resumes by the time all positions have been filled.
Here’s how you can approach your resume for maximum effectiveness.
Your resume is a snapshot of your career
It’s your career business card. It’s not what’s going to get you a face to face meeting.
It’s to show your past history, the accomplishments that you’ve achieved, and your education.
But it’s really a 30,000-foot view of business you.
It’s not going to tell the Hiring Manager everything they need to know about you.
It’s a reference.
A starting point.
It’s your job to sell the business of you…off paper.
Why your resume belongs in a paper shredder
Here’s how it happens…
A possible employer posts a position. You then mass send your resume to all companies fitting a certain profile. With no update on your resume or planning on how you’re going to connect with them.
We delete 90% of the resumes sent to us.
Your resume looks terrible.
You open it up and the formatting is all wrong. There are typos. It looks sloppy.
Can you imagine if that’s on your resume how you’d perform in the role?
Not a good sign.
Your resume needs to look good. Any typos and it’s over.
Have someone edit your resume.
It doesn’t need to be glitzy and glamorous.
I’ve seen pictures on resumes where it looked like someone was going to a prom and others were, well, the picture was a little creepy.
On other’s, there were enough colors to match the rainbow.
You don’t need something super creative and sparkly (if you want that use a website to show off your talent).
Make it clean and concise.
The next problem on your resume is it’s naked.
This means you mass send your resume by itself.
You spray and pray your resume.
For example, I get resumes every day. Right now, I’m looking to build my sales team. I’ll see things like, “seeking a position in a large media firm” or “looking for a position in sports management.”
Well, we’re neither of these.
You’re sending it to whoever’s posting a job. Anyone that has a pulse.
Don’t send your resume naked.
If you have key jobs that you’re looking for then write a resume for each.
Don’t be lazy.
And let’s hit another point.
Naked means you better have a damn good cover letter.
Hiring managers are scanning resumes. You have to make it stick out.
A good, clear cover letter specific to that organization is going to get you noticed.
Here’s how to get your resume out of the shredder.
One, you need to spiff it up.
It becomes a problem if you’re rotating jobs every three months.
That’s going to be a really difficult one to avoid. I don’t know how to help you besides don’t job hop so often. Be awesome in the job you’re in for at least a year.
A three-month hopper is a red flag.
Your intro section needs to have a nice call to action.
Something that punches the hiring manager in the mouth with value.
“Helping aviation firms increase their revenue by $3M per year through my relationship based selling approach.”
Now that gets my attention.
Then, under experience, you want to explain what you’ve achieved. Yes, what you “do” is great but the impact you had on your organization is much more clear.
We want to see numbers! Results.
Remember, when you’re applying for an organization it’s not what’s in it for you, it’s what’s in it for that organization.
Sorry, that’s the truth at least starting off.
Saying you need a job, or your family needs help, or you’re looking for a change. So what.
You’re looking to create some form of an impact.
If you just need a job I’m sure you can find one in an hourly nine to five position. Apply there. They’ll hire anyone.
But if you want a career to grow into, you better bring value.
Under your experience write three to ten bullet points about the impact you had on the past organizations you’ve worked for.
And education, fine.
I’m neither here nor there on education. You can post it.
MBA’s are great. I have one. So what.
Education tells me nothing about you as a person or how you’ve succeeded in past experiences.
As a hiring manager, I pay very little attention to education…I just care about how you’ve committed to learning, the results you produced and if you fit within our WINGS core values.
Life is all about consistent and constant learning.
Are you doing that?
Two, don’t neglect the formatting.
I already mentioned it but it’s worth repeating.
Have someone else read your resume. Make sure your grammar is good and typos corrected.
If I get a resume and see a typo, I’m deleting it. This means you don’t care about how you’re representing yourself, nor should I.
A sloppy resume is a sloppy you.
Your resume should be clean.
A nice, well-thought headshot (not mandatory especially if you’re on social) goes a long way.
There’s a lot of debate on people hiring based on headshots.
People can find you on social.
Get over it.
Three, your social media must represent you as you want to be known.
If I’m bringing you in for an interview I’m pulling you up on LinkedIn.
And if your LinkedIn is crappy, or sloppy, or not up-to-date, there’s an issue.
It’s the modern world.
If you’re bad with technology, in 2018, then there’s an issue. Our company leans on technology so that’s a bad sign.
Now depending on the role, I might give you some slack.
But if you’re applying for a sales and marketing role, I’ll automatically delete the resume.
Four, write an awesome cover letter.
You need to write a detailed cover letter to the person you’re applying for.
Don’t apply for everything!
Have a goal.
“I’m going to apply to ten positions in this field and I’m going to contact them directly. Then I’m going to create a cover letter for each one stating what I’ve done and how I can impact their organization and by when.”
Be very detailed on how you’re going to grab the career you want.
Fifth, and the last point is you’re going create another letter which states the value you’ll create.
You’re talking in terms of what’s in it for them.
Once you’ve sent your resume with a cover letter, you need to call them to get your value document in front of the hiring manager.
If they don’t answer, hand deliver it.
But don’t be annoying.
Just say I’d like to hand this to the hiring manager for the [x] position and set up a time for us to discuss the value I can bring to him/her and your organization.
Remember, don’t be sloppy in your resume. Don’t mass send it. Create a resume that looks and sounds good.
It punches people in the face with value.
What’s in it for them!
Those are my tips for how I screen resumes and how to get your resume out of my shredder.