Tech and Business Readings
Product, Design, Leadership, Management, Fundraising
- Push Notification best practices: First Round Review conversation with Noah Weiss from Slack/Foursquare
- Designing with Heart: Jonas Downey from Basecamp covers some base principles of thoughtful, respectful design
- Andrew Coyle has a great collection of posts about designing useful input forms.
- Choosing the right words: How the Dropbox design team tries to find the right language and use it consistently across their products.
- Practical typography tips: A good overview of typography fundamentals with a lot of suggestions aimed towards improving readability.
- Flat Design tips: Useful suggestions for making flat design work well.
- How to use color: Practical suggestions for picking and applying colors to your product and brand.
- UX research: Baymard Institute, Nielsen Norman Group
- Brainwriting Beats Brainstorming: combine solitary and group think time, so people can develop their own ideas and get exposed to others’ ideas
Talent & Culture
- Trust Batteries and Jungle Gyms: some great ideas and metaphors from the CEO of Shopify on building great culture
- Developing Your People: First Round Review with Candor co-founder and COO Russ Laraway, broken down into three suggested kinds of conversations to have with every employee.
Marketing & Branding
- Write Better: a great collection of writing tips from Josh Spector.
- Myk Pono has a great series of posts on Strategic Messaging, Lead Nurturing and Scoring, Tracking Customer Acquisition
- Asana’s Rebranding Story: a bit douchey but their “Brand System” diagram encapsulates a lot in one clear picture.
- Three Pricing Tips: from Michael Dearing, drawing attention to the incentive to buy: the gap between perceived value and price
- The Price is Right: a rather comprehensive framework/approach to determining market prices from Patrick Campbell, CEO of Price Intelligently
- Emerging model that I like: Start free. Make it better. Create a pricing tier once the value is there. Keep enriching the product. Create another pricing tier. Make it even better. Make the tiers more expensive while rolling some things down to lower tiers. Continue.