5 Growth Hacking Lessons I Learned From Lyft’s Adam Fishman
The Birth of a Ridesharing Empire
Adam Fishman recently visited us at Tradecraft to talk about his learnings as Director of Growth at Lyft (that’s their iconic pink mustache above).
Over the last couple of years, Adam and the rest of the amazing team at Lyft have sustained tremendous growth and now offer on-demand ridesharing in 20 cities across the US.
Here are the growth lessons I learned from talking with Adam.
#1 Focus on 1-2 key metrics
To actually achieve growth, a company must focus on one or two key metrics. Rather than scattering their attention in a dozen different directions, Lyft has focused their marketing efforts on a couple of key numbers.
I’ve noticed this hyperfocus also in Gagan Biyani’s strategy at Sprig and Noah Kagan’s at AppSumo.
#2 Move fast — fix later
Adam also reinforced the importance of MVP-style marketing efforts in achieving growth. Lyft’s original driver referral program was run from an Excel spreadsheet which was…
