101 Email Lists I Unsubscribed From (along with some thoughts on email)

Nate Smoyer

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Jan 18, 2017 · 5 min read

I need to clear out my inbox so I stop missing important emails due to an excessive volume of incoming messages (no seriously, I have over 100,000 unopened messages!). Many of the lists I said goodbye to aren’t junk, but they don’t fit my needs or line up with my objectives right now/this year. None of these unsubscribes should be taken personally and some of them I’ll probably re-subscribe to later.

I’ll list the name of each website or publication with a link to the last offer, blog post, or update they sent me. For some of the newsletters I shared a link to the browser view of their entire last email sent to me.

Criteria for Unsubscribing

I simply opened my inbox and unsubscribed from a handful of lists every day for the last few weeks. I would glance over incoming messages and ask myself, “What value have I received from this list? Do I want/need to get stuff from this list?” If there’s no immediate reason for me to stay on the list other than “but what if I miss something,” then I unsubscribed. Pretty simple stuff.

6 Quick Observations of Email Practices

While unsubscribing from 101 email lists, I made a few observations:

1. Far too many people still make it difficult to unsubscribe with confusing confirmation pages (hint: making difficult or tricking me into staying on your list, doesn’t make me like you more.)
2. Almost 10% of these sites didn’t respect my initial unsubscribe
3. Email design is pretty standard per email service provider (it’s easy to see who sends via MailChimp or who’s sending via InfusionSoft based on the template layout)
4. I unsubscribed from more course and seminar offerings than I knew I was gettting
5. The lists I unsubscribed from happen to use less .gifs than ones I stayed with (this was not intentional, but maybe this is telling)
6. Most of the lists I said goodbye from I’ve never bought from but have been getting their email for years

(For more on email, I’ve written about how to make serious money with your newsletter.)

101 Email Lists You Might Enjoy More Than Me

1. ClickBank — http://www.clickbank.com/university/watch/go/email1
2. Shelly Palmer — http://www.shellypalmer.com/events/ces-2017
3. Fab — https://fab.com
4. Dukeo — http://dukeo.com/monthly-income-report-december-2016
5. Muzil — https://medium.muz.li/google-redesign-8947ccadab46#.xfrrds77h
6. Brit+Co —https://www.brit.co/shop/catalog/collections/classes-you-loved-in-2016
7. Vitamin World — http://link.vitaminworld.com/YesConnect/HtmlMessagePreview?vzjqUnC9VBF7OwoCB98XLDrjLDNd-o1Il5mVXPr8WHk=.enc
8. Plow — https://plow.io/#a-history-of-global-living-conditions-in-5-charts
9. Prsuit — http://prsuit.com/view-from-the-top/5-inspiring-podcasts-that-drove-me-to-launch-my-own
10. Josh Turner — https://anthonymorrison.clickfunnels.com/webinar-registration-882432711297013
11. AVC (Fred Wilson) — http://avc.com/2017/01/avc-community-code-of-conduct
12. Morph.to — http://us4.campaign-archive1.com/?u=ba9d593d731197aec8b375e77&id=80a410b6e4&e=6adc07b4a0
13. Riffle — https://www.amazon.com/exec/obidos/ASIN/B00H6JFJKE
14. Contrast — https://medium.com/@fredrivett/2016-a-year-of-learning-dc0e8082a1fb?__s=nshngezunjk88qbgh3xv#.b7jq3h45u
15. Leadercast — http://email.leadercast.com/index.php?action=social&chash=14bfa6bb14875e45bba028a21ed38046.105&nosocial=1
16. Phillip Morgan — https://philipmorganconsulting.com/the-positioning-manual-for-technical-firms
17. Being Boss — http://beingboss.club/clubhouse
18. Newser — http://www.newser.com/story/236278/on-twitter-obama-hails-remarkable-progress.html
19. Hacking UI — http://us3.campaign-archive2.com/?u=d160a2c823e9efe5940e1fdcc&id=d17647d550&e=53432b9f4b
20. Pizza Hut — http://view.pizzahutoffers.com
21. Jack Threads — https://www.jackthreads.com/sales/new-year-new-look/17261
22. Covenant Theological Seminary— https://app.webinarjam.net/login/15970/e96cd1b171/0/replay
23. Robb Report Insider — http://link.robbreport.com/view/57eef8d224c17c215ff66305513jj.1t33/cc27233b
24. The Story of Telling — http://us2.campaign-archive1.com/?u=9098bcad3babe863ca266c364&id=fd2407b94f&e=61aebdb921
25. The Social Man Daily —http://links.herocomail.com/a/325/preview/2396185/742096258/a7f018d3aebbc789de286f98890ef3422b5c4174
26. Home Chef — https://www.homechef.com
27. Digital Marketer — http://www.digitalmarketer.com/lp/mastery
28. Marketing Dive — http://link.marketingdive.com/view/56aed883a22762f93c8b47df52ou4.n72/b5dbc85f
29. Bible Connection — http://links.zondervancorporation.mkt4728.com/servlet/MailView?ms=NTMxMTk1NTkS1&r=NjAwOTMzNzU2NTcS1&j=MTA4MDUwMDY5NAS2&mt=1&rt=0
30. Temple Harrisburg — http://us13.campaign-archive2.com/?u=581e54470dc3618fbb9ea13f2&id=7ac99a6cf3&e=294a4d0949
31. SmartBrief on Leadership — http://www2.smartbrief.com/servlet/encodeServlet?issueid=344F4770-9ABA-4DD0-987E-A4DB875F7D80&sid=1152978c-ffdb-406b-95e8-4014a3d719f3
32. Nomad — https://manage.kmail-lists.com/subscriptions/web-view?c=xukK4C&r=6EVEQ68&m=FKg3p9&k=c6d253bf9fb3722cab6fc25ecdd4aa61
33. AdEspresso — https://adespresso.com/academy/blog/adespressos-top-blog-picks-best-2016-posts-grow-results-2017
34. PureWow — http://www.purewow.com/ecs/20313.htm
35. ClickZ — https://www.clickz.com/how-instagram-became-a-social-commerce-powerhouse/108789
36. Clair Diaz-Ortiz — http://clairediazortiz.com/need-word-year
37. Photo Bucket — https://print.photobucket.com/bogo-free-gift
38. Worship House Media — http://click1.scpmail.com/ViewMessage.do?m=uwwhcpphqy&r=nwydfyktqpkf&s=cphjdqtljhjtmlngrzkvktqmprrmhctkddn&q=1483546200&a=view
39. Graze — https://www.graze.com/email/4952957c7325619b976c5f7310c6df0b
40. FancyCrave — http://fancycrave.com/free-mountain-stock-photos/
41. Paul Evans NY — http://us6.campaign-archive1.com/?u=82c860c995&id=aefd869825&e=572db7f390
42. Thinkful — https://www.thinkful.com/bootcamp/web-development/full-time/
43. Workflow Max — https://www.workflowmax.com/resources/support
44. T&L Daily Transporter — https://view.email.travelandleisure.com/?qs=597f22f3755dbc0424568727727e1dd9319492f141e2e391bd820dce527bfdf353cd7fbd4c3128f1843568ea6c6b6b4c6f18aa2684bff4593f622587942cb1c185805e134ed3c028
45. The Motley — http://us1.campaign-archive2.com/?u=9dafa64a2cce05ee4df2bcda8&id=b7228f3e30&e=0d5516d19a
46. Meshfire — http://us6.campaign-archive2.com/?u=c7b98c9feb80c8f97cc7d3949&id=4bf319dd99&e=bba706c5cd
47. Nextdraft — http://us2.campaign-archive1.com/?u=ed102783e87fee61c1a534a9d&id=e90ef419b3
48. Newscred — http://go.newscred.com/v/UWIa0fY0yD0Fsr028i000kU
49. Flaviar — https://flaviar.com/redbreast/redbreast-12-year-old-cask-strength
50. Cool Material — http://coolmaterial.com/cool/steals
51. Benjamin Hardy — https://go.benjaminhardy.com/order-form-11407075
52. MMA SmartBrief — http://www2.smartbrief.com/servlet/encodeServlet?issueid=7F8C6B06-3129-413A-87F1-E6F230CABEEC&sid=1152978c-ffdb-406b-95e8-4014a3d719f3
53. Toutapp — https://attendee.gotowebinar.com/register/7720471962876049154
54. Booklook Deals — http://www.booklookdeals.com
55. Huckberry — https://manage.kmail-lists.com/subscriptions/web-view?c=f94jj3&r=6FKhWwx&m=zAwzaP&k=cfd8ddeb25797a06b3eb621e906375cd
56. IWillTeachYouToBeRich — http://growthlab.com/challenges/bucket-list-challenge
57. Predictable Success — https://mj190.infusionsoft.com/app/hostedEmail/3708078/85a77ec6e4f420a3?inf_contact_key=ab2fd848845be5f97174e68b3ab8fca1766f56e42a98f4da46d41ecf999b72cb
58. Launch Ticker — https://www.launchticker.com/archive/2017-01-05
59. James Clear — http://jamesclear.com/newsletter
60. SaaStr — http://www.saastrannual.com
61. CoSchedule — http://todaymail.todaymade.com/t/ViewEmail/r/DE92E65E5ED4F77B2540EF23F30FEDED/043D679894C514D084E5AAD5A6C37FC6
62. Philos Project — https://philosproject.org/u-n-resolution-will-end-christian-existence-jerusalem-invite-new-crusader-war
63. Sevenly — https://sevenlyfit.org/collections/mens
64. Web Code Geeks Weekly — http://us4.campaign-archive1.com/?u=09cef08fc376e6da2dace7d09&id=806d2464aa&e=64c0937f6a
65. Website Magazine — http://www.websitemagazine.com/content/blogs/posts/archive/2017/01/12/how-to-start-q1-with-a-bang.aspx
66. Abnormal Returns — http://email.aytooweb.com/t/ViewEmail/t/9B62414AB4A1C065/CC9295829C50D5A72438807772DD75D1
67. Shop Style — http://www.shopstyle.com
68. Daily Infographic — http://www.dailyinfographic.com/here-are-some-unusual-ways-to-tie-your-shoes
69. redbook — http://link.redbookmag.com/view/56f2d3a6487ccd9e338b713c53yx8.id0l/cb7b6204
70. Jeff Bullas — http://www.jeffbullas.com/2017/01/16/an-insight-into-my-digital-marketing-automation-machine
71. Brew Notice — https://brewnotice.com
72. Workfrom — http://us7.campaign-archive1.com/?u=c0c85780ad6862b35a02438cc&id=5b748e6b0d&e=82a3ce6f3a
73. Strikingly — https://www.strikingly.com
74. Bluewire Media — http://growthlab.com/challenges/bucket-list-challenge
75. Feelio — http://feelio.cc
76. Budgets are Sexy — http://www.budgetsaresexy.com/2017/01/digit-app-saved-us-millions-of-dollars
77. New Churches — https://newchurches.com/courses/campuspastor
78. Kathryn Aragon — https://www.youtube.com/watch?v=XhRMnoepgI4&feature=youtu.be&inf_contact_key=f843f508511be8d41b02c559bd40174f264e1f6df5e17860bbb03025ecaa0739
79. Lullabot — http://us1.campaign-archive1.com/?u=579cc4bca784b8844042fea50&id=889e24d7bd&e=dddca6c0c3
80. Philip Morgan Consulting — https://philipmorganconsulting.com/the-positioning-manual-for-technical-firms
81. Nice Laundry — http://us6.campaign-archive2.com/?u=aefa8034b8d8670dc043b2b93&id=7bfd3ccef5&e=38363e0547
82. Dane Maxwell — http://videos.thesoftwaresummit.com/launch-webinar-3-registration
83. Coursera — https://www.coursera.org
84. Drift Away Coffee — http://us1.campaign-archive2.com/?u=ea638b5477ed8384f48c0806a&id=7b48d87b30&e=498c2fc858
85. Mogul — https://onmogul.com/jobs
86. Fullweb Weekly — http://us11.campaign-archive2.com/?u=8e9d09ec89c0c4ededef3beab&id=d0033bdb00&e=fa9f11197f
87. Dreamstine — https://www.dreamstime.com/newsletter-topsellers2016
88. Nike — http://view.official.nike.com/?qs=22178d2d44414fe2bb7dd084371575d0988e272dee386ce0de19ac12cd47ccb7830b521fe97df45478a7181494450d62c103ce53dd55d9401fbb218d77a494b204d2e17f207e2073
89. West Shave Club — https://www.wetshaveclub.com/giveaway
90. Inside Security — http://us1.campaign-archive1.com/?u=38d0a9f3a3cc16864784086bf&id=1f7086ff61&e=4dd55ecc09
91. Simple Programmer — https://simpleprogrammer.com/2017/01/02/software-developers-know-testing-qa
92. Reedsy — https://www.facebook.com/events/1310994155623307
93. Visual Hierarchy — http://us9.campaign-archive1.com/?u=db0d3295c568369d22d0af1ff&id=2206e7ad12&e=d62ba93164
94. Mirasee — https://mirasee.com/blog/online-course-creators-success
95. Clarity on Fire — http://clarityonfire.com/guilty-for-wanting-more
96. Action Wins — http://www.blog.actionwins.co/what-ive-learned-reviewing-8-saas-landing-pages
97. Chris Ducker — http://www.youpreneur.com
98. Marie Forleo — https://www.marieforleo.com/2017/01/secret-to-success
99. Yoast — https://yoast.com/yoast-seo-4-1/#utm_source=newsletter-january-17-2017
100. Western Rise — http://westernrise.com/collections/all-sale
101. Simply Measured — https://get.simplymeasured.com/2017-01-03-Budget-Planning-2017-em.html

As dumb as it may seem, I’m still looking for new email lists to subscribe to. Comment below or tweet me your email list and I’ll probably subscribe! @NateSmoyer