From vision to real product…

Nathalie Chikhi
Aug 31, 2018 · 2 min read

After few years working on/off on my kids brand, I’m don’t want to stop this project (because I’m quite busy, exhausted, hopeful, stubborn, doubtful and creative) and yes, we can find quite a lot of excuses. What keep me going is that this is exciting to make your vision a reality. The process of building/making & creating from scratch is powerful.

It takes some time, patience & persistence while balancing a full-time job & taking care of my family.

It is not perfect. It needs some iterations here and there. But at some point & quickly enough you have to ship to the world or nothing will be never be created. I don’t want to take my daily activities as an excuse to do nothing. It is a slow process to build this brand from scratch (well, for now by myself — for sure I like to stay in control). In the near future, I want to work with a team to ship the app & create more educative products.

For now, I can reflect, on what I was able to achieve, from a simple idea in my head to some… illustrations, an iPhone prototype, 2 self-published books, some merch (tees, stickers, cards, girl dress, and babies clothing…) and more to be added because I want to grow my Kids Brand.

Just start with what you have today!

123 Frutty was inspired after the birth of my daughter. I’ve created some fruits illustrations & got the idea to do an app. Quickly, I’ve put together a prototype to materialize my idea: https://marvelapp.com/explore/38842/123-frutty/

Following the interactive iPhone prototype & happy to receive the feedback of users, I’ve created a book (French & English versions) http://bit.ly/123FruttyBook & some merch available on my shop: https://123frutty.bigcartel.com/.

While still working full time as UI/UX Designer, creating original artworks & collaborating with curators for art exhibitions & taking care of my family, I want to continue my Kids Brand by adding more products & inspire Kids to be lifelong learners, initiate them (and their parents) to Art and Design.

One product and one day at the time.

123 Frutty is a playful Kids Brand that aims to initiate Kids to Art & Design & inspire them to become lifelong learners.

Thanks for reading!
Nathalie

Nathalie Chikhi

Written by

Exploring ART http://nathaliechikhi

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