Characterizing ad targeting practices, user perceptions, and ad explanations through users’ own Twitter data.

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🙌 Thanks to Lukas for sharing their work on Unsplash.

If you are anything like me, targeted online advertising may feel a bit like that famous quote from Mickey Mantle: “It’s unbelievable how much you don’t know about the game you’ve been playing all your life.

On the one hand, I know that most 21st Century companies consider advertising to be a crucial part of their revenue stream. And I also take note of how the weekend getaway deal I saw on Expedia.com has…


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credit to Normand Veilleux

When browsing the Internet, who do you trust more: facebook.com or state.gov?

A knee-jerk reaction might be to pick state.gov — given Zuckerberg’s consistency in drumming up uncannily accurate advertisements and state.gov’s seemingly innocuous purpose. Or you may feel like this is simply a “choice of evils” and, when backed into a corner, you’d be forced pick the website operated by the government. Hey, at least it’s something you, in some unknown, tenuous way, cast a vote on, right?

Still others might want to know what should the metric for trust be. Is this a test of who better safeguards…

Nathan Reitinger

lawyer, computer scientist https://nathanreitinger.umiacs.io

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