Characterizing ad targeting practices, user perceptions, and ad explanations through users’ own Twitter data.
What does Twitter know about you…and how do you feel about that?
If you are anything like me, targeted online advertising may feel a bit like that famous quote from Mickey Mantle: “It’s unbelievable how much you don’t know about the game you’ve been playing all your life.”
On the one hand, I know that most 21st Century companies consider advertising to be a crucial part of their revenue stream. And I also take note of how the weekend getaway deal I saw on Expedia.com has…
When browsing the Internet, who do you trust more: facebook.com or state.gov?
A knee-jerk reaction might be to pick state.gov — given Zuckerberg’s consistency in drumming up uncannily accurate advertisements and state.gov’s seemingly innocuous purpose. Or you may feel like this is simply a “choice of evils” and, when backed into a corner, you’d be forced pick the website operated by the government. Hey, at least it’s something you, in some unknown, tenuous way, cast a vote on, right?
Still others might want to know what should the metric for trust be. Is this a test of who better safeguards…
