Nathaniel WardThis A/B test changed how we write our fundraising emailsFor years, every Heritage Foundation fundraising email was sent from our president. The appeals were sent on templates that resembled…Jun 20, 2018Jun 20, 2018
Nathaniel WardWhy test in fundraising? Because your gut instincts are probably wrongTesting is fundamentally about learning and making decisions based on data. It’s about understanding who your donors are and what inspires…Jun 19, 2018Jun 19, 2018
Nathaniel WardNo, your email fundraising probably isn’t cannibalizing your direct mail fundraisingAn A/B test shows that sending followup emails strengthens rather than cannibalizes direct mail.Jan 22, 2018Jan 22, 2018
Nathaniel WardWhy do you still ‘blast’ your donors?Each of your donors is probably open to receiving a personal email from you making the case for a gift.Nov 30, 2017Nov 30, 2017