Director, UX Design at Mavenlink
Design is an exchange of value. You have to ask what people really need and value and what business value you expect to get in return, before putting anything at all into the world.
Research without collaboration means that one group of people is learning and creating reports for another group to acknowledge and ignore. Knowledge leaks out of even the most well-meaning teams working like this. Collaboration without ev…
Incorporating evidence into design decisions is itself a learning process. You will never find the right answer and be done. If the process is working, you will continue to make decisions with increasing levels of confidence.