Campaigning used to mean making hundreds, even thousands of calls based on voter registration information and hoping someone answered the phone. Today, there’s no “hope” involved (Obama’s 2008 campaign notwithstanding). With technology, we know exactly who we’re reaching, how long they engage with digital content, and the actions they take…


Americans have incredible work ethic. Culturally, we pride ourselves on our grit and productivity, and for centuries we’ve worked ourselves up mountains and back to the entire world’s benefit. As a result, we’ve accomplished extraordinary feats and ushered in countless innovations, from the airplane to the Internet.

If your father…


Politics can be frustrating. This, I know from personal experience, and anyone who has followed U.S. politics — especially in the last two years — is likely to agree. It’s frustrating because for many of us, politics are personal. So when politicians make promises they don’t keep, or do things…


A recent survey revealed that Washington insiders expect quicker growth in spending on “public affairs” — digital, grassroots/grasstops, and public/media relations — than on traditional government relations — which include direct lobbying, advocacy advertising, and political contributions — for the second year in a row in 2017.

A separate study…


American businesses are worried about regulation more than ever before. According to a recent Deloitte survey, as told by Fortune in their fascinating cover story about red tape, American CFOs believe burdensome regulations to be the biggest threat to business behind a possible recession.

This, to me, is no surprise…


When social media was first popularized, not long after the rise of the Internet itself, it seemed like a great equalizer. In the physical world, you barely rub shoulders with people that look and think different from you–online, there are endless possibilities to expose one’s self to new lines of…


Nathan Sproul reminds us of the importance of politics and its value to our country.

Politics gets a bad rap — an unfair, unnecessary, and inaccurate bad rap, that is. Political engagement shouldn’t make us more polarized and angrier, but our political ideologies are certainly worth the passion that we put behind them. …


What does it mean when the crystal ball for U.S. politics says “a new era is beginning.”

Journalists and commentators have announced that a “new era is beginning” for American politics. But what, exactly, does that mean? Well, of course, the answer to that question depends on whom you ask. Here, some predictions from around the web.

New Media Will Replace Old Media

In 2010, Americans arrived at a media-consumption tipping point. A…


For 13 years, Nathan Sproul and Lincoln Strategy Group (LSG) have been offering our clients customized solutions.

For 13 years, Lincoln Strategy Group (LSG) has been offering our clients customized solutions for their corporate public affairs and public relations’ needs. …


Nathan Sproul takes a look back at the 2016 election and the curious case of the undecided voter.

Even withElection Day many months behind us, I’ve been thinking more about how important it is to vote. It baffles me that so many young Americans who are legally able vote choose not to out of indecision, or do not even bother to register to vote. It is your right…

Nathan Sproul

Nathan Sproul is the Founder and Managing Director of the Lincoln Strategy Group. Learn more at http://nathansproul.com.

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