PinnedI’m A Millennial, And This is Why I Stopped Drinking WineIdentifying why the vast cohorts of Millennial customers were fleeing away from wine has never been difficult for me…Sep 114Sep 114
The Zero Commitment Wine ClubDiscover how to boost winery memberships and customer data capture with an innovative, data-driven marketing strategy for modern wineries.16h ago16h ago
Continuing the Conversation: A Year of Innovations Since ‘Innovate or Die’It’s been just over a year now since I posted this little gem to the blog:Dec 4Dec 4
Break Glass in Case of Luxury Market CollapseDuring a recent morning dog walk/coffee meetup with a friend, our conversation drifted into the realm of industry knowledge. As I walked…Nov 271Nov 271
The Global Angle: How to Unlock New Consumer Value in the Tasting RoomWhen I first started writing this blog, I pictured my target audience as a group of Northern California wine industry professionals and…Nov 20Nov 20
The Hidden Upside: Why AI Could Be the Wine Industry’s Best AllyBy this point, we’re all keenly aware of AI and its potential to revolutionize the way we work. Generative AI has brought new tools to help…Nov 13Nov 13
Using Big Data to Define New Markets for WineWine has been a part of society for millennia. From its earliest traces in the modern-day country of Georgia around 6000 BCE, to its rise…Nov 6Nov 6
The Winery Guide To ForecastingEveryone wishes they could see into the future, right? If only we possessed some sort of magical power that allowed us to step forward in…Oct 30Oct 30
Costco — Experimenting in The Microcosm of AffordabilityWith Costco’s Napa warehouse now open for business and boasting the largest selection of wine of all its US stores, I decided to take a…Oct 23Oct 23
Broad Appeal is Killing Wine’s FutureI’m proud to call myself a lifelong learner. In fact, I’m currently in the midst of a fantastic class on public speaking at the local…Oct 16Oct 16
