Yes that is all true but surpasses the fact that ‘native‘, system wide UI elements are consistent…
Leon Ephraïm
32

While it’s true that there are a lot of variations in “look and feel” across the web, ultimately the _well_ designed interfaces will still make their buttons look like buttons, their radio buttons look like radio buttons, etc. and so forth.

One site might have bigger purple buttons with white text while another has a beveled grey button with black text, but both should still be recognizable as buttons if the designs are good.

There needs to be more awareness around these types of UX design patterns and interaction behaviors.

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