…, placing greater importance on the documenting of an experience rather than the experience itself. Virtual reality stands out as one of the few new experiences that preclude that option of escape — and instead demand our presence. We may not be in the physical world, but we are completely immersed in a new one: no splitting our attention or pressure to prove we were there. It’s just you, whoever you’re with, and the game. And in this day and age, that in itself feels like a new idea.
The VOID, which makes Ghostbusters: Dimension, is one such virtual reality company. Instead of an in-house device, The VOID creates brick-and-mortar experiences all over the world, where virtual reality games are mapped to real-world objects and rooms, allowing players to physically interact with obstacles and walls that appear in-game. In New York City and Dubai, that’s Ghostbusters. In Las Vegas and Edmonton, Alberta, it’s Star Wars; in California, it’s a demon-slaying game called Nicodemus. You get the picture.
…echnology became more commonplace, the intrigue that originally fueled its shareability dissipated. Shipments of VR and AR headsets have fallen some 30.5 percent in the first quarter of 2018, according to data gathered by IDC, and that has led to more and more VR companies focusing not on bringing the technology into the house, but on making it an attraction outside the home.