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Mikrotekster er både personligheten og veiviseren til de digitale produktene og tjenestene dine.

Sett stil og tone

Start med å finne stil og tonen til merkevaren eller produktet ditt — det er en av de aller første tingene som er lurt å få på plass. Stil og tone er med på å forme personligheten til merkevaren, sammen med farger, fonter og andre designvalg.

Ofte finner man frem til merkevarepersonligheten i en design- eller brandsprint, og den blir gjerne oppsummert med et par ord, som smart, fremoverlent og hyggelig. …


By writing clear and concise microcopy, we make the brand’s personality shine through, while still making sure their product is easy to use.

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Illustrations by Marek Minor

Finding the tone of voice

Before the writers craft a single word, we want to establish the tone of voice for the brand or product we’re working on. The more thorough, the better, as it’s the reference point for the writers on the team. Together with the visual branding and tech stack, it’s one of the first things we want to get approved from the client.

A good way to start is to make some good and bad examples of the tone of voice. If you’re writing for a product that already exists, this task is simple. …

About

Karina Raunholm

Writer and content designer. I design and carve concepts with words, and work as an independent writer and consultant at tekstuell.no. ✏️

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