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COM 486 Entire Course

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COM 486 Week 1 Individual Assignment IMC and CMM Basics

COM 486 Week 2 Assignment Message Map Presentation

COM 486 Week 3 Assignment Marketing Communications Plan

COM 486 Week 4 Individual Assignment Movie Promotion and Advertising

COM 486 Week 5 Assignment Integrated Marketing Communications Campaign

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COM 486 Week 1 Individual Assignment IMC and CMM Basics

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Write a 1,050- to 1,400-word paper that compares two competitors that produce at least two different products or services; for example, Nike and Adidas. Describe the strategies that each brand uses to differentiate its products or services from its competitor using integrated marketing communications and Customer Message Management. Your paper must also address the following points:
 How can these companies maintain a positive corporate image?
 What changes would you recommend to further enhance their corporate image?
 Format your paper consistent with APA guidelines

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COM 486 Week 2 Assignment Message Map Presentation

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Choose either the catering, conference, or hotel businesses on Baderman Island.
 Identify and explain the essential elements of a Message Map™ based on the template provided in Figure 4–3, CMM Message Map™, of your text, Customer Message Management. Address the four principles of Customer Message Management covered in Figure 4–1 of the Customer Message Management.
 Present your Message Map™ based on the Learning Team’s selection of the catering, conference, or hotel businesses on Baderman Island. Your presentation must include 8 to 10 slides in Microsoft® PowerPoint®, including an introduction slide, concluding slide, and detailed speaker notes.

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COM 486 Week 3 Assignment Marketing Communications Plan

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Select a product that is struggling in the market today — for example, dial-up Internet companies, PDAs or sport utility vehicles — and a particular target audience.
 Conduct a promotions opportunity analysis to determine what promotional opportunities exist for the chosen company, who the target audience is, and their characteristics. Include the following: A communication market analysis that will determine who the primary competitors are, justify selected target markets, identify target customers, and determine how to position the product within the minds of the target market The marketing communications for the chosen product with a list of communication objectives is shown in Figure 4.4 of Integrated Advertising, Promotion, and Marketing Communications A communications budget by choosing the type of budget, determine a budget number cap, and select a geographic market to receive the messaging and promotions efforts.
 Note. Choose one method listed in Figure 4.7 of Integrated Advertising, Promotion, and Marketing Communications. The appropriate promotional strategy Strategies are supported with the proper tactics
 Prepare a 12- to 15-slide Microsoft® PowerPoint® presentation that includes aspects of a promotions opportunity analysis for this project

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COM 486 Week 4 Individual Assignment Movie Promotion and Advertising

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You work for a large movie studio and your job is to promote and advertise a new movie.
 Choose the type of movie and the target audience the studio hopes to attract.
 Write a 1,400- to 1,750-word proposal for your plan to promote and advertise this new movie and how you will integrate marketing communications. Answer the following:
 How do you plan to integrate technology into integrated message materials? For example, fast food restaurants, malls, websites, cell phones, or other companies and media.
 What factors might influence your message’s effect, such as differentiating your movie from other movies and other forms of entertainment? What type(s) of advertising appeals will you use? What will be your message strategies and executional framework? What are three or four strategies you may consider to differentiate your movie from others so it will be a movie everyone wants to see? Include the following in your paper:
 Genre, movie title, short premise, and any notable actors
 The promotional and advertising message you wish to communicate
 The technology you will use to employ this message
 Integrated marketing materials Format your paper consistent with APA guidelines.

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COM 486 Week 5 Assignment Integrated Marketing Communications Campaign

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Resource: BadermanIsland Virtual Organization
 Refer to Baderman Island Virtual Organization and the catering, conference, or hotel business component that you used for the Week Two Learning Team assignments. Follow the steps outlined below to create a marketing communications campaign for your selected industry onBadermanIsland.
 Write a 3,500- to 4,200-word paper outlining your marketing communications campaign. Include the following sections:
 Executive summary of no more than 350 words
 Research of approximately 1,050 words
 Background information about the product, service, or brand
 A SWOTT analysis (strengths, weaknesses, opportunities, threats, and trends)
 Competitive analysis
 Market analysis
 Market segmentation and target audience
 Anything else that provides insight into the current status of the product, service, or brand
 Marketing objective(s) of approximately 350 to 700 words
 Includes management’s objectives for the product, service, or brand for the upcoming year or a specific time period that is usually stated in terms of growth percentage or revenue dollar increase
 Marketing plan of approximately 1,400 to 1,750 words
 Include the actual steps or tasks needed to achieve the objective.
 Include the marketing mix, meaning the strategy and actions regarding the product, price, place, and promotion.
 Include the promotion plan or integrated marketing communications plan, which includes the following:
 The message delivered to target customers includes the creative process
 Forms of promotion, advertising, precise channels, and media that are used Budget Timetables
 How the various promotional and advertising tools will be integrated to support each other
 How will your plan remain ethical and socially responsible? Are there areas of your campaign that could be construed as unethical and socially irresponsible? If so, how would you defend your campaign to critics? Evaluation plan of approximately 350 words
 How will marketing managers know their efforts have achieved the goal as stated in the plan?

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