Navin Narayananinworld more humanMarketing has lost its power. And now it needs to take it back.Marketing should focus less on the promotion part of their activity and shift to building relationships with customers part of their act5 min read·Jul 31, 2020----
Navin Narayananinworld more humanRising above the influencer.Calling for the end of influencer marketing3 min read·Jun 24, 2020----
Navin Narayananinworld more humanInsight Communities need to be more about building communities. Not creating a new pool of lab rats“I ain’t lookin’ for prayers or pity I ain’t comin’ ‘round searchin’ for a crutch I just want someone to talk to And a little of that…3 min read·Jun 18, 2020----
Navin Narayananinworld more humanNPS: A sword when you need a scalpel.“What gets measured gets done”. I have heard this comment many times in my career. From clients, from business leaders, and of course from…4 min read·Apr 22, 2019----
Navin Narayananinworld more humanMarket research in India is mostly fraud. There, I said it.“I think I met you in the detergents group. I am heading to the biscuits group after lunch. Aren’t you coming too?” Loosely translated…5 min read·Apr 12, 2019----
Navin Narayananinworld more humanHuman-Centered Consulting? WTH is that?What is human-centered?4 min read·Apr 11, 2019----
Navin Narayananinworld more humanThe Workplace: Patriarchy’s Weakest Link“If men gave me one iota of hope by taking sick leave for childcare, then yes, we can think of mooting a proposal for paternity leave.”6 min read·Jan 9, 2019----
