Navin Narayananinworld more humanMarketing has lost its power. And now it needs to take it back.Marketing should focus less on the promotion part of their activity and shift to building relationships with customers part of their actJul 31, 2020Jul 31, 2020
Navin Narayananinworld more humanRising above the influencer.Calling for the end of influencer marketingJun 24, 2020Jun 24, 2020
Navin Narayananinworld more humanInsight Communities need to be more about building communities. Not creating a new pool of lab rats“I ain’t lookin’ for prayers or pity I ain’t comin’ ‘round searchin’ for a crutch I just want someone to talk to And a little of that…Jun 18, 2020Jun 18, 2020
Navin Narayananinworld more humanNPS: A sword when you need a scalpel.“What gets measured gets done”. I have heard this comment many times in my career. From clients, from business leaders, and of course from…Apr 22, 2019Apr 22, 2019
Navin Narayananinworld more humanMarket research in India is mostly fraud. There, I said it.“I think I met you in the detergents group. I am heading to the biscuits group after lunch. Aren’t you coming too?” Loosely translated…Apr 12, 2019Apr 12, 2019
Navin Narayananinworld more humanHuman-Centered Consulting? WTH is that?What is human-centered?Apr 11, 2019Apr 11, 2019
Navin Narayananinworld more humanThe Workplace: Patriarchy’s Weakest Link“If men gave me one iota of hope by taking sick leave for childcare, then yes, we can think of mooting a proposal for paternity leave.”Jan 9, 2019Jan 9, 2019