Free QR code generators, expensive on the risks- Here’s what to know before selecting the best QR code generator

One such strategy that businesses in the race for the top in digital marketing have improvised as QR codes. However, with the plethora of information and links available on the internet to create QR codes, how does one really know the best choice? What are the factors one would have to consider?

The ultimate guide to knowing the best QR code generator suited for your needs requires a list and some conditions to tick off. The core factors that one would have to consider while searching for one would include,

1. DYNAMIC QR CODES
   When handling several campaigns, having a huge set of QR codes is no simplified answer to ease the handling. Hence, having a QR code where one can modify the content behind it, based on the requirement proves useful for businesses.
2. CUSTOMIZATION
   QR codes have evolved in the market industry, to the point where they are more than a bland form of black and white. One can customize and add logos to retain brand identity and allow for brand recognition.
3. UNLIMITED QR CODE SCANS
   Having limited number of scans greatly limits the traffic inflow. Choosing a QR code that allows for unlimited number of scans can greatly modify the traffic inflow.
4. GOOGLE ANALYTICS
   If not customer oriented already, QR codes even have the feature of tracking scans and timing campaigns such that the company or the brand can know what the consumers want and when. It also allows for them to focus on certain campaigns which are doing better, or QR codes which have higher scans and so on.
5. FORMAT
   It is better to know your format before mass producing the QR codes. Dynamic QR codes require an SVG or EPS file, static QR codes use PNG format. A QR code, on production, should be accessible right away.
6. SECURITY
   The more secure the QR codes are, the better the brand reputation and image will be. The software to be chosen must be trustworthy and reliable, and it is better to choose such websites and software, instead of choosing risky ones and being wary of the same.
7. RE TARGETING
   One of the star features of QR codes lies in the analytics it provides, the feature of tracking scans which allows companies to majorly get leads on customers who have scanned particular QR codes and retarget them on other social sites later.
8. CAMPAIGN MANAGEMENT
   Besides generating visually attractive QR codes, creating a comprehensive and analytical campaign is an integral part of QR code marketing strategy. If a platform allows you to instantly create and launch your campaigns along with the QR codes creation, it would undoubtedly be the right choice for the best QR code generator.

These are certain major points that need to be covered, no matter the company, brand, or campaign. These basic points make sure once the QR code is launched, the process further will be undoubtedly barrier-free.

Original blog post at blog.beaconstac.com