UX Case Study: Using a Mobile App to Transform the Saudi National Museum Experience

Nawaf alharbi
5 min readOct 25, 2023

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The Saudi National Museum in Riyadh

Welcome to our UX case study on the Saudi National Museum’s digital experience in Riyadh , The members of our group embarked on a journey to replicate the experience of the Saudi National Museum for our third project in the MISK UX Immersive Program. Join us on our path to create a digital solution that really represents the specific demands of visitors and improves their entire experience..

Project duration: Three weeks were allotted to the project.

Project type: Group project.

Role: UX & UI

Teammates: Nawaf alharbiAbdulaFatma GazwaniFawaz AlghilanYasmeen Ghanim

Tools: Figma - Zoom - FigJam - Canva - Slack .

Design process used:

Business research

The Saudi National Museum in Riyadh

About The Museum

The National Museum of Saudi Arabia is a national museum located in the Al-Murabba neighborhood of Riyadh, Saudi Arabia. Established in 1999, it is part of the King Abdulaziz Historical Centre and is surrounded by al-Wadi Park to the north and al-Madi Park to the east, who altogether constitute eastern side of the National Museum Park.

C&C Analysis

Interpretive Findings

Multilingual Support:
Providing information in multiple languages, especially in English, makes the museum more accessible and welcoming to international visitors. It improves the visitor experience, facilitates cultural exchange, and helps attract a diverse range of tourists.

Opening Hours and Directions:
By displaying accurate opening hours and offering GPS navigation directions, museums ensure that visitors can have a hassle-free experience. Visitors can plan their schedule accordingly, knowing when the museum is open and how to reach it easily. This enhances the overall visitor experience and allows them to make the most of their time at the museum.

Ticket Booking and Information:
When museum simplify the ticket booking process and provide detailed ticket information, it also reduces the need for visitors to rely on third-party apps or services for booking. This gives visitors more control over their booking and eliminates the potential for additional fees or complications that may arise from using external platforms.

Parking Information:
Information about parking accessibility is important helps visitors understand if the parking area is conveniently located near the museum entrance or if there are any specific considerations, such as designated accessible parking spaces or facilities for disabled visitors. This ensures that all visitors, regardless of their mobility needs, can access the museum comfortably.

Interactive Map:
By using interactive maps, visitors can easily understand the layout of the museum and locate specific exhibits, galleries, or points of interest. The maps provide a visual representation of the museum’s floor plan, helping visitors plan their route and make the most efficient use of their time.

Accessibility Information:
By providing detailed accessibility information, museums ensure that visitors with disabilities or specific needs can plan their visit effectively, knowing what accommodations and services are available to them. It promotes a more inclusive and welcoming environment, where all visitors can engage with the exhibits and enjoy a fulfilling experience.

Guided Tours:
By offering clear information on guided tours, museums enable visitors to plan their visit effectively and decide if they want to join a guided tour. Visitors can learn about the tour schedule, duration, languages offered, and any specific themes or focus areas of the tour.

Activities and Events:
highlighting activities and events within a museum engages visitors and encourages their participation. It adds excitement and variety to the visit, contributing to a more enriching experience. By offering diverse programming, museums create opportunities for learning, interaction, and community-building, making the visit more memorable and enjoyable for visitors.

Events and Exhibitions Calendar:
The events calendar serves as a reminder for visitors to return to the museum for additional visits. By knowing about upcoming exhibitions or events, visitors are encouraged to come back at a later date to experience something new or attend a specific event they are interested in. This helps to foster repeat visits and build a sense of anticipation and excitement among visitors.

User research

Here, we want to represent every users with a single character.

Local

Local

foreign

foreign

Feature Prioritisation

Journey Mapping

Journey Mapping

note* Sarah was selected because she balances the needs of the foreign guest with those of the majority.

Sitemap

Sitemap

Userflow and Wireframes

Home
Home
Home-Tours
Experience
Scan

Wireframe

Wireframe

System design snippets

Prototype

You will feel like a visitor to a museum after watching the video.

Usability Evaluation

Experience
map
Experience

Next Steps

  • Enlarge the description of the display
  • Adding a QR code to every artifact for scanning
  • Fix Grammatical Errors in translations
  • Integrate 3rd Party Tours for unavailable languages
  • Add more language variety to the descriptions instead of AI
  • Alter the location on Google Maps to show the open gates
  • Update the stickers on the ground to show the correct Pathing

Conclusion

I’m grateful to the work team for their lively and engaging atmosphere.

I am so grateful

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