Off late, YouTube has accounted a brand new format of ads which is all about briefness. The Product Manager recently quoted in a blog post that YouTube has been exploring various formats which suit better for the users who watch videos on smartphones. This was the reason behind creating Bumper ads, which are video ads that are just 6 seconds long. The entire idea behind such extremely short videos is not at all new as by the name it can be well understood that they sought inspiration from the brief and short bumper videos which they used to see on TV. As videos which are shown online get shorter with time, ads will get more suit.

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