GoPyng — Leveraging Trust Between Friends to Solve Real-Life Needs


“I need a new apartment in London. Any ideas?”

“Anyone knows a great babysitter in NYC?”

“Driving down to LA next weekend — anyone needs a ride?”

How often do you see requests like these in your Facebook News Feed?

I guess the answer depends on how many friends you are connected with and how often you check Facebook, but if you have found your way to this article, chances are pretty good that you see such requests at least once a week. Basically, your friends have realized that some requests are better solved by asking for solutions and recommendations from people they know and trust, and not so much by using traditional market places. That’s where GoPyng comes in.

GoPyng’s mission is to leverage the trust between friends to solve real-life requests through recommendations and introductions

GoPyng is not another social network nor is it a new communication channel. GoPyng is a tool that builds on existing platforms like Facebook, WhatsApp, and traditional email aiming to increase the reach of requests on those platforms to ultimately increase the chances of getting requests solved in the first and second degree friends networks.


This is how GoPyng works:

A user with a request, let’s call him Mike, visits gopyng.com and types in the details of his request. The process is as simple as setting up a Doodle poll and Mike does not even need to set up an account.

Creating a pyng is as easy as creating a Doodle poll

As soon as Mike has entered all relevant information — including pictures and other attachments if he likes to — he submits the details of his request and his pyng is created. In essence, Mike’s pyng is a unique browser-based ‘mini webpage’ with a custom URL that serves as a hub with all relevant information of his request bundled in one place.

Each pyng is a unique ‘mini webpage’ with a custom URL

Once Mike’s pyng is created, he can take his pyng and share it on social networks and other communication channels. The beauty of a browser-based webpage is that it works on any platform enabling pyngs to travel across different communication channels easier than any other content type.

Mike’s pyng in the Facebook News Feed

The main benefits of GoPyng with regards to Facebook are the following:

  1. pyngs have a higher chance to make it into the News Feed of friends as embedded links are favored by the FB algorithm over any other content type,
  2. pyngs stand out more in the News Feed than simple status updates as they take more space and have an eye-catching color, and
  3. pyngs can be more easily spread and forwarded by friends given normal status updates need to be set up as ‘public’ posts before they can be shared. Further, FB status updates usually just stay within FB and don’t travel to other communication channels like WhatsApp or even email.
A friend of Mike has forwarded Mike’s request to one of her friends

Last but not least, to make the communication between Mike and his second degree friends easier, Mike can directly be contacted from his pyng mini webpage. The mini webpage provides the possibility to send Mike a message to his email inbox (without making Mike’s email address public), enabling visitors of Mike’s pyng to get in touch with him even if they are not connected with him or don’t know his contact details.

A few more examples GoPyng can be used for:

Sample requests

Final words: let’s realize GoPyng’s mission together

This is just day one for GoPyng. So while we hope we can already provide users with a valuable product, we realize that there is still a lot to be done. We would like to invite anyone who is interested to join us on our journey and would love to hear your feedback on the product. You can best reach us on Facebook at facebook.com/gopyng, on Twitter at twitter.com/gopyng or via email at team@gopyng.com. Otherwise, just create your first pyng on gopyng.com!

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