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Nayara’s mood

These last few days, I’ve been reading a lot about the future: new technologies, retail predictions, forecasts for the next fashion seasons, and the futures of luxury, fashion, wearables, food, shopping, entrepreneurship, women’s empowerment and so on…

Things are changing faster than ever. Even for a fashion nerd like me, it has been hard to keep up. The lines between industries are so blurry nowadays that even the markets are confused. People working in fashion are so confused, so frustrated with their jobs or careers, that they’re considering entirely new paths. I include myself here. As you observe what is happening around you in the world, you start thinking about your future and your career. …


Quick tip: starts with respect!

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As a trend researcher I keep constantly being asked, what does the average millennial women want?

I research consumer behaviour I am focused on fashion, beauty and technology and that can be so trick at some point because you are really on the top of every conversation.

You follow all the trends in each field and as millennial women myself working with women empowerment and NGO’s you really feel you want to work with purpose, and there’s nothing more tiring than listening from a possible client that you are a “FEMINAZI”!

Yes, You read it correctly! …


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Originaly published on: August 28th by: Women of Wearables

What does your current job role entail? What projects are you working on at the moment?

My passion for challenges and curiosity to learn more and think big made me go for not one, but two jobs at once. My role at Wear It Berlin is to help technologists and designers — start-ups and investors — as well as influencers, bloggers and wild ideas — to meet each other, connect and actually start developing new wearables together.

Throughout my bachelor thesis, I researched on cross-industry innovative collaborations between tech and fashion companies and gained a lot of knowledge and insights about the status quo, trends and potentials of success. This enables me to give specific recommendations for action and potential innovation partners. As a team of 4, we organize, moderate and coach at the Wear It Festival, Fashion Hackday, Get-Togethers of our professional innovation network Wear It Hub and several other events where we bring people from different backgrounds together. Wear It Berlin has build up over the last years the largest meetup community in Germany about Wearable Electronics with more than 950 registered members. I moderated last meetup about user centered design in wearable technologies and motivated everyone to play an interdisciplinary game and pitch their ideas. …


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Based in Stockholm Sweden, Elisabeth Ericson is the founder of Lindfors & Co. She is a communication adviser, speaker and moderator who helps individuals, companies and organisations to improve their communication skills and build their brands.

How did you start teaching business to young entrepreneurs?

The main business idea is to help other companies and organisations to grow and to do better businesses.

My interest for young entrepreneurs started when I worked at the University of Stockholm in the late 80´s and early 90´s and was invited to be a mentor in educational programs in entrepreneurship for students in elementary school and high school. …


Originally published on: May 24, 2017 by Women of Wearables

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After Women of Wearables launched its Berlin chapter, the IDTechEx Wearable Europe Berlin 2017 conference was the perfect opportunity for me to connect with like-minded women working in the wearable industry and meet some of those inspiring women behind the scenes.

The IDTechEx Wearable Europe Berlin 2017 conference took place on 10–11 May. It is a conference and exhibition focused on wearable technology applications and their commercialization progress. The two-day combined conference program consisted of 50 speakers specifically covering issues, trends and players in the wearable technology industry.

After 2 days of attending the conference tracks and exhibition, it was very clear to me why Women of Wearables exists and how important it is to create a network of women in this field. …


Originally published on: April 20, 2017 by Women of Wearables

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Nayara is Trend Researcher and the Berlin ambassador of the Women of Wearables! She was the Partnership Manager at Girls in tech Brazil from 2014- 2016 and she had been honoured by inclusion in the list of prominent women and women’s organisations in Inspiring Women 2016. The list is run by website Think Olga, an important feminist Think Tank in Brazil that seeks to recognise standout women across the country. Nayara holds a Bachelor degree in Fashion Design (Santa Marcelina) and a Masters in Marketing (ESPM) and always had a lot of interest in online business platforms. …


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Originally published on: May 2016 by: TrendWatching

For consumers on a never-ending quest for self-improvement, they know what they need to do to fulfil their goal, but actually doing it is often a more difficult proposition. Our CURRENCIES OF CHANGE trend looks at how brands are offering perks, discounts and deals to encourage good behaviour. But for consumers across the world the motivation that works will often be very different, so we’ve turned to two members of tw:in to provide some regional insight into this global trend.

First to give their view on this trend is Nayara Moia, a Brazil-based Trend Researcher and Innovation Analyst.


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Published:October 25, 2015 by Miss Career Less

“Be confident girls because confidence allows us to play the same game that boys do. Have fun and laugh your path is not about suffering it is about bonding and sharing”, said Clara Gaymard, the President and CEO of GE France at Lady Pitch Night Europe, in Paris.

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“Be confident girls because confidence allows us to play the same game that boys do. Have fun and laugh your path is not about suffering it is about bonding and sharing”, Clara Gaymard

Lady Pitch Night is one of the biggest contests for women in tech entrepreneurship; Girls in Tech Paris organised the event in partnership with Orange. On 7th October 2015 the 5th edition of Lady Pitch Night kicked off with participants from over 22 countries. …


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Esse último mês resolvi testar, pelo bem da ciência e do meu status de relacionamento, dois novos aplicativos de relacionamento que estão dando o que falar e que prometem substituir o Tinder.

O primeiro é o Bumble, o app para quem já não aguenta mais os caras estúpidos e as “naked pics” do Tinder, tão comuns no aplicativo que ganharam até uma fan page noFacebook e conta no Instagram para satirizar os rapazes que não conhecem os princípios básicos de relacionamento. Por que mesmo que você esteja no Tinder só por diversão, e você tem todo esse direito, respeito e educação são fundamentais. …


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Atualmente passamos mais tempo vidrados nas telas de nossos celulares do que nos olhando no espelho. O que nos esquecemos é que essas telinhas podem ser grandes aliadas da beleza nossa de cada dia. Hoje é possível encontrar uma enorme quantidade de apps que podem ser muito úteis em se tratando de cosméticos e dicas.

Nós selecionamos as últimas novidades e as que são mais relevantes, tanto do ponto de vista ético quanto prático. Você ficará surpresa com tudo que esses aplicativos são capazes de fazer. Conhece mais algum que faltou nessa lista? …

About

Nayara Moia

Foresight strategist | Consumer Behaviour Expert

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