Dream House Global
No 1 Best Real Estate Platform in Myanmar
“ We had focused on creating new real estate platform, making it responsive for mobile devices and website with seamless experience. Our goal is a long way to go to make it the best in the industry. “
Dream House Global Business Model
DreamHouseGlobal is aimed to be best property site in Myanmar. Annual subscription, advertising and property developers will be critical part of their business success and revenue.
Business Strategy
Competitor Analysis
During Competitor analysis research, we found out that iMyanmarHouse.com had done well with their branding with highest traffic and direct search. ShweProperty.com is strong social presence because of its user friendly and property centric interface that appeal more to the young consumers.
Heuristic Evaluation
During Our Heuristic evaluation on Competitors, we realized there was inconsistency in navigation and confusing in different footer. Some sale button was repeated at filter/search bar unnecessary.
Another findings was ads placement on the website . That is placed in inapproiate that covered important details of property.
Interviews
We started our investigation with contextual interviews with 2 property agents (iMyanmarhouse.com) a few locals and forginers who have to intent of buying, renting or had bought property. The intent was to gain insight from all buyers and property agents.
Interesting insights Agents:
- Agents have X amount of points to refresh their listing
- Agents want to download agents’s version platform on mobile
- Some agents was willing to pay for professional photos of property
- Some agent values personal branding
- They want ‘ agent-friendly’ platform.
Interesting insights Consumer:
- Some agents create ‘fake listing’ as a form of advertisement
- Foreginers enquired about a property but agent introduce others.
- Some consumers prefer to deal directly with home owners
- Consumer feels that agents obscure property photo
Card Sorting
Affinity Mapping
After interviews, we start transcribing our findings and dived into affinity mapping.
Personas
Crafting a proper persona help to define the tasks and features to prioritize for sprint cycle.
Consumer Journey
Understanding Consumer journey, give us a better understanding of the features and solutions we should look into developing.
Prioritisation Matrix
(User needs vs Business Impact)
Information Architect
Usability Testing (Low-fi prototype)
In tigh timeline, we manage to run couple of usability test only on the mobile version while we worked on the hifi prototype concurrently. Most of the people we tested on managed to perform the task given on the mobile version without much difficulty. We prioritised on improving the navigation and user experience based on feedback adn intuition.
Prototype + New features
During our usability testing we realised almost all the users even agents went straight for the search filter. So we were redesigning, we made the search filter as the most prominent feature on the website.
Service Design Blueprint
Service Blueprint helps us understand various touch points in our persona’s journey, identifying opportunities that allows us to design services to elevate consumer experience with the brand.
Future Developments
Retrospective
Overall we had a great run on this project, most enjoyable parts were ideating new features to futher enhance the user expereince on DHG, brainstroming during affinity mapping and improvising during our presention.
