EZlink Mobile App
To enhance the transportation fare top -up experience.
Local families who reply on public transport to travel daily will be our leading target user group, including foreign travelers and the old generation who unfamiliar with top-up machine. The key stakeholders are SMRT.
To enhance the user interface and in turn, experience of top up for transportation fare becomes easy and smooth.
General Ticketing Machine at all SMRT stations and all SBST/NEL stations. TransitLink Add Vale Machine at selected MRT stations, bus interchanges, and selected bus stops.
Persona: Mary Lim
Approach / Ideas
Reduce hassle of queuing and wasting time in front of the top-up machine,
which becomes the cause of delay to personal activities.
Now passengers can do multiple top-ups via the EZ-link app
and will be notified of any insufficient funds from their own and
family members’ transit card.