Introducing
a New
Top-up
Experience.

Nay Cheey Kyaw
3 min readAug 12, 2022
Rechargeable contactless smart card and electronic money system

EZlink Mobile App

Purpose

To enhance the transportation fare top -up experience.

People:

Local families who reply on public transport to travel daily will be our leading target user group, including foreign travelers and the old generation who unfamiliar with top-up machine. The key stakeholders are SMRT.

Performance:

To enhance the user interface and in turn, experience of top up for transportation fare becomes easy and smooth.

Place:

General Ticketing Machine at all SMRT stations and all SBST/NEL stations. TransitLink Add Vale Machine at selected MRT stations, bus interchanges, and selected bus stops.

Problems:

Persona: Mary Lim

Customer Journey Map

Approach / Ideas

Reduce hassle of queuing and wasting time in front of the top-up machine,
which becomes the cause of delay to personal activities.

Now passengers can do multiple top-ups via the EZ-link app
and will be notified of any insufficient funds from their own and
family members’ transit card.

Redesign

Color

Demo

https://youtube.com/shorts/fTMsxStIJj8?feature=share

What They Say

What’s next?

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