Refining the AYA iBanking
Hello, Welcome to Ayeyarwady Bank
Team Members: Nay Cheey Kyaw, Zeyar Wint, Chan Myae Aung, Shin Lae Yee, Wai Yan Phyo, Khin Thu Thu Thant
In the earlier stages of this project, I was working alongside as UI/UX Lead with 5 other of UI/UX designers. I mentored the entire process with team. We did surveys to gain insights on backgrounds, behaviour, and expectations of mobile banking , and we also did usability testing using the existing app.
Agenda
- Business Perspective
- Design Evolution / Product Audit
- User Findings
- Long Term Goal & Sprint Questions
- Map & Target Area
- Redesign
- User Testing & Feedbacks
- Next Steps
AYA banking Business Perspective
Market Size
The second largest bank in Myanmar with 1.4 million Customers since 2010.
Target Market Segments
People who have bank accounts.
Market Trends
Banking customers have prioritized digital self-service via mobile and web over branch or phone banking.
Business Model
Creating Hyper-Personalized Banking
Competitive Landscape
Competitors In The Market
KBZ banking, DBS banking, CB banking
Design Evolution / Product Audit
Past Product Versions > Android Version (2018)
Current App Version > IOS Version (2022)
App ratings & reviews > What people are saying?
User Findings — Screeners & Response
Survey Questions
- Personal information (3 Questions)
- General Questions (3 Questions)
- Mobile Banking Questions (3 Questions)
- In Depth Questions ( 8 Questions) : Login, Home, Bill Payment, Account Transfer
- Suggestion
Survey Findings
IN DEPTH QUESTION
1. Is it easy to access mobile banking account?
2. Is AYA ibanking home page simple and easy to use?
3. Is it easy to make bill payment?
4. Does the AYA app provide billing services and services that you pay for?
5. Is it easy to make foreign payments?
6. Overall experience of using banking apps
Sprint Questions
HMWs
- Simple and ease-of-use UIs in customers’ insight (age-friendly)
- Minimalize function buttons for users
- HMWs improve navigation menu to search easily
- HMWs reduce number of clicking time
- Make payment processes simpler
Long Term Goals
By 2023, we will be giving every user of our app perfect satisfaction.
Persona
Map & Target Area
User Flow
Storyboard
Wireframe Mockups
Redesign
Color