“Consider, for example, the product evolution model, called the buying hierarchy by its creators, Windermere Associates of San Francisco, California, which describes as typical the following four phases: functionality, reliability, convenience, and price. Initially, when no available product satisfies the functionality requirements the market, the basis…
…ining technology. But in disruptive situations, action must be taken before careful plans are made. Because much less can be known about what markets need or how large they can become, plans must serve a very different purpose: They must be plans for learning rather than plans for implementation."
…aring silver-bullet solution to innovation woes that corporate executives have been crying out for. Armed with nothing but a book or two on corporate innovation, and trumpeting the concept of ‘taking a portfolio approach’, such agencies sell corporates on the idea that they can take their people’s ‘best ideas’ and build them — something that was reiterated to me at a recent networking event by digital agency execs — and thus fill a vacuum in the corporate world, whereby idea challenges and design sprints deliver lots of ideas that rarely go any further.
revious clients i…aised US$25M over the past five years, whether through our accelerator programs or coworking space, I’ve heard horror stories from entrepreneurs who have spent big dollars on a so-called ‘prototype’ developed by various digital agencies (‘prototypes’ because they didn’t serve to test the concept’s underlying assumptions so they were in many ways redundant). And by big dollars, I mean $50,000 to $100,000 for an unusable prototype! Not only that, but the code was often dirty, the user interface often ugly, and the user experience left one frustrated. And when you look closely, you often find references to previous clients in the code, suggesting a lot of cut, paste, and bolt-on activity going on.