The Influence of the Micro-Influencer

Noah Currie
Aug 31, 2018 · 2 min read

How normal people are changing our world through social media.

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When it comes to social media, we usually associate and measure influence by how many followers someone has. However, research suggests that perhaps there is a party of people that holds more “influence” than the celebrated social media elite with thousands of followers. What if I told you that there was a group of social mediators that were more powerful than the most attractive blogger or funniest YouTuber that were people just like you and me. You see, there is a word for such an individual, and that word is a micro-influencer.

What separates a social media celebrity from a micro influencer?

A micro-influencer is not a celebrity or someone that has millions of followers, but he or she is someone that has a large amount of genuine influence on a group of people as well as relatability with a specific audience. Micro-influencers are people you actually have interaction and engagement with, which in turn, creates a respect and confidence. They have the influence of a celebrity without the drawbacks.

What does this mean for businesses?

Micro-influencers are the future of social media marketing for businesses. It is true that celebrities are effective in campaigning and boosting awarness, but at what cost? If businesses can harness the inexpensive influence of micro-influencers to boost their own companies within their own circles, there is nothing but success that can be projected.

All in all, the micro-influencer is the truest form of influence in the world of social media, and they are just waiting to be used in the world of PR.


Noah Currie

Written by

I am a 19 year old apostolic to the core! University of Florida Student.🐊 Public Relations Major. Love my family, cattle and the outdoors!

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