“What I want is to make sure that good data isn’t corrupted by bad data from a system that has no right updating that field.” — Rob Zare This is part 4 of my 5-part series about the cost of bad data. Read the previous post here. The need for a smarter sync Every company that…

This is part 3 of my 5-part series about the cost of bad data. Read the previous post here. “Automation applied to an inefficient process will magnify the inefficiency.” — Bill Gates The added threat of system-specific AI System-specific machine learning algorithms are making all the bad things happen faster. AI is increasingly a feature of…

This is part 2 of my 5-part series about the cost of bad data. Read the previous post here. The Economist calls data the oil of the 21st century and considering the quality at most companies, one has to imagine it laden with gunk. Companies spend $260 billion on analytics…

This is part 1 of my 5-part series about the cost of bad data. If bad data were a plague on business, it might rank somewhere between The Great London Epidemic and The Black Death. Bad data costs companies an estimated 15 percent of their revenue according to Gartner. Only…

Every year, L.A. drivers each spend 128 hours imprisoned in freeway traffic — among the worst in the nation — which siphons $19 billion out of the L.A. economy. To put that in perspective, that’s the size of NASA’s budget. If each of those irate, captive drivers were a piece…

Everyone knows data governance is crucial. Everyone knows data quality must get better. So why are they all sitting around pointing fingers at IT? Historical role bias Ninety-five percent of professionals think data governance is important. Fifty-two percent say it’s critical. But very few plan to do much about it. Sixty-three percent of…

How to build revenue generating product experiences — You had an idea, you built a product, and you have your basic content marketing and lead generation in place. But, are you growing user adoption and revenue? Increasing customer adoption, success and, ultimately, revenue should be the job of everyone in a company, right? …

Come learn from product leaders at Marketo, Box, Pragmatic Marketing and Product Collective who will be sharing tips on how to manage up and make reasonable push back when other areas of the organization demand product changes. This is a fireside chat style webinar, so please bring your questions with you. — Signup https://www.eventbrite.com/e/webinar-how-the-best-product-leaders-manage-without-authority-tickets-43863186973

How The Role of Product Leader Is Changing — Note: Read the full “Mastering Product Experience: How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book or download in PDF format. Many Software-as-a-Service (SaaS) companies have failed to evolve their go-to-market (GTM) approach to enable a customer-centric focus. They are still organized around a complex sales process divided…