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Why Product Teams Must Join the Customer Acquisition Process — and How to Make It Happen

How The Role of Product Leader Is Changing

Nick Bonfiglio
Dec 7, 2017 · 7 min read


The Pitfalls of Traditional Customer Acquisition

The Importance of Embracing a New Perspective

Reimagining the Customer Experience

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Where Current Systems and Structures Fall Short

How often do your top 20 percent customers, based on annual contract, log in to your product?

What are the top in-product journeys for these customers from adoption to expansion?

What are the top three features that these customers use?

How quickly can you design messages to engage a customer or showcase your new features?

What features cause customers to stop using the product?

Where in the top three customer journeys are your prospects and clients getting stuck?

Establish a Foundation for Success

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Conclusion: Equip Your Organization to Deliver a Personalized Customer Experience



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