Apple Sold Me a Brick, Literally

It can be argued if I am an Apple fanboy or not. I own an Apple TV, Time Capsule, Series 2 Watch, iPad Pro, iPhone 7 and a new MacBook Pro 2016 (with touch bar). So okay, I own almost every product Apple ever made. I also have been buying their products for decades. I used the original PowerBook back in 1992.

I always buy a second power supply so I can keep one at my desk and another in my bag for when I am on the go. So I cannot express how disappointed I was in my recent purchase: a power brick ($69) for my new laptop. Literally that’s all I got: a brick! No chord. No way to connect it to my laptop. No means to actually use the product. If you want to actually use it — that’ll cost an extra $20 for a USB-C chord (sold separately).

Sure it is my fault for not looking closer at the “what’s inside” small print on the web site. I have purchased power supplies before and they always came with chords. I didn’t even consider that Apple would sell me something I couldn’t use out of the box.

Apple, Inc. is starting to feel more like a nickel and dime salesman that is just greedy and pushing the relationship it has with its customers. You can already see the backlash on Twitter.

Apple has also temporarily discounted cables and accessories, while they roll out the new MacBook Pro, because of consumer outrage over the dongle situation. (Hint: to use ethernet with your new MacBook Pro 2016 you need to buy two dongles and chain them together. True story.)

I hope Apple goes back to providing more enjoyable consumer experiences and solutions — less on up-selling and planned obsolescence (when you cannot use accessories you bought with the previous model with a new one because of purposeful decisions made by the manufacturer to force you to buy all new things). Apple is already notorious for the latter.