Apple Sold Me a Brick, Literally

It can be argued if I am an Apple fanboy or not. I own an Apple TV, Time Capsule, Series 2 Watch, iPad Pro, iPhone 7 and a new MacBook Pro 2016 (with touch bar). So okay, I own almost every product Apple ever made. I also have been buying their products for decades. I used the original PowerBook back in 1992.

I always buy a second power supply so I can keep one at my desk and another in my bag for when I am on the go. So I cannot express how disappointed I was in my recent purchase: a power brick ($69) for my new laptop. Literally that’s all I got: a brick! No chord. No way to connect it to my laptop. No means to actually use the product. If you want to actually use it — that’ll cost an extra $20 for a USB-C chord (sold separately).

Sure it is my fault for not looking closer at the “what’s inside” small print on the web site. I have purchased power supplies before and they always came with chords. I didn’t even consider that Apple would sell me something I couldn’t use out of the box.

Apple, Inc. is starting to feel more like a nickel and dime salesman that is just greedy and pushing the relationship it has with its customers. You can already see the backlash on Twitter.

https://twitter.com/coreyhaines/status/800370273296019456

Apple has also temporarily discounted cables and accessories, while they roll out the new MacBook Pro, because of consumer outrage over the dongle situation. (Hint: to use ethernet with your new MacBook Pro 2016 you need to buy two dongles and chain them together. True story.)

https://twitter.com/DaveManouchehri/status/799636612309057537

I hope Apple goes back to providing more enjoyable consumer experiences and solutions — less on up-selling and planned obsolescence (when you cannot use accessories you bought with the previous model with a new one because of purposeful decisions made by the manufacturer to force you to buy all new things). Apple is already notorious for the latter.