9 Learnings From EmCap’s Mobile Enterprise Forum 2015
Our friends at Emergence Capital hosted their third annual Mobile Enterprise Forum this month and were kind enough to invite us. It was a great event with lots of actionable advice, so for everybody that couldn’t be there, here is quick summary of my personal take-aways:
1 Mobile will be first technology in the hands of every person in the world. Sounds trivial, but this will impact every business, even yours.
2Their ‘mobile first, cloud first’ strategy is actually starting to make me bullish on Microsoft again. Might be time to buy some $MSFT. :-)
3 Vertical solutions are appearing earlier on mobile than any other tech platform before, probably because it opens up new opportunities.
4 Startups underestimate the effect of pitching cost reductions when selling to enterprise (and overestimate pitching other pain points).
5In mobile (SaaS) freemium business model most likely only makes sense if it drives distribution.
6Pricing per user/seat might not necessarily correlate with the value delivered to the enterprise (or: allow for optimal price discrimination).
7 When creating your sales engine: Don’t stop selling too early as a founder, but don’t wait too long to hire first VP of Sales either.
8Tracking MAU is misleading for mobile SaaS, what is really relevant is specific to every company (it might be your atomic user journey).
9Agriculture, mining and construction are the three biggest markets for drones so far. Just in case you were wondering.
— Thanks for reading and go mobile!
