On your marks. Get set. Go. The fourth Facebook goldrush just started.
Jeremy Liew

This post does a good job of describing Facebook’s ever expanding media platform. As Facebook adds more and more media, the platform also becomes more cluttered and obtrusive. Facebook is constantly spamming you with updates and suggestions about friends-of-friends who you might want to connect with. The video platform may add yet more noise. This means that some people will leave Facebook to escape all that noise for a simpler platform.