Clouseau: A Postmortem
David E. Weekly

Maybe you’re hitting a problem that people are not aware of.

For instance, I obviously have the same problem with my kids and their nap, but I’m clearly not able to anticipate it. I take the problem in the face, and I have to find a solution on the field (usually a set of towels on the windows).

That means that you’d have to make people aware of the problem, you’d have to educate them, and it’d cost a lot with marketing.