This is the second in a two-part series on zombie startups. The first piece on how to tell if you are zombie startup is here.

If you have determined from my first post that you may be running a zombie startup (which — to your credit — is a hard, emotional realization to come to), let’s talk about how to come back from the dead.

There are critical decisions that will keep you from undead obsolescence — choices that range from small course-corrections within your market to hard pivots out of your market.

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Add’l Suggested Reading World War Z by Max Brooks

Small course-corrections help companies with early zombie symptoms. These are helpful for subject matter experts who know the space. For these companies, speed and execution are the main limiters to exploring the space. If these course-corrections are done as early as possible, they’ll also have the most impact. …


Andrew Lee

Intensely smiling 😁, trying to live a virtuous life. Partner @Initialized, prev @esper_co, @SBAgov, Farmville @Zynga, and started JamLegend/FantasyCongress.

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