Mar 10, 2018This is our Instagram takeover best-practices documentTakeovers of our social accounts have always been a huge hit at The University of Prince Edward Island. As we move away from our much-ignored Snapchat account to focus on Instagram, I thought I would revamp the best-practices document we issue to anyone taking over the account. This document is…Hesm3 min read
Sep 20, 2016The case for tweeting lessWhen I was in high school, I worked at my local Canadian Tire. From what I can recall, everyone I worked with was friendly, but there was one woman who was especially so. As an introvert, she stood out as everything I was not. She was extremely chatty, which I’m…Social Media3 min read
Published in Higher Education Social Media Today·Sep 13, 2016Adopting Snapchat is about deciding to embrace ‘fun’For about two years now, I’ve had students and colleagues at the University of Prince Edward Island telling me “UPEI needs a Snapchat account!” I didn’t agree. Managing our social accounts (something I do along with helping to maintain our website and producing all of our promotional videos) was more…Social Media4 min read
