Your primary job as a leader is to hire the right team, and then to spend time inspiring this sense of purpose.
Don’t create a sense of urgency, foster a sense of purpose.
Kimber Lockhart
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Creating A Sense Of Purpose Requires A Great Sense of Leadership
Couldn’t agree more. Leadership is so critical to accomplish this sense of purpose. In a startup where founders are poor leaders, they usually cannot grasp the difference between purpose and urgency, and will most often focus on the later. Focussing on urgency is a typical cargo cult.