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Conversations about Search, Social & Commerce.

Google recently confirmed that it completed a local algorithm update, between November 30 and December 8. Many local SEOs reported “significant” ranking changes. Joy Hawkins at SterlingSky characterized it as “the biggest change I have seen to the local SERPs” since 2017. According to Joy’s preliminary research there are two…

A new analysis of nearly 170 million Google reviews across 1.1 million business locations yielded interesting insights about Google Local Guide (GLG) reviews vs. ordinary Google users (non-GLGs). The Local Guides program emerged in 2015 out of the earlier Google “City Experts,” which launched in 2013 as a way to…

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