The Good and Bad of Social Media Marketing!

Is it worth investing your time, effort and money in Social Media Marketing? Well money is generally going to be less, but the time and effort is certainly going to be there!

Nectorr is the Social Knowledge Management Platform

Here are the pluses and minuses of social media marketing:


  1. 80% of buyers look for online reviews prior to purchasing a product
  2. Marketing budgets are growing in this domain
  3. 74% of youngsters say they can’t give us their mobile devices
  4. 90% of the world’s data has been created in the last 2 years
  5. 25% of TV viewers base their TV program decisions based upon social media


  1. 50% of top management of brands aren’t convinced about social media
  2. Social media only accounts for ~1% of eComm traffic
  3. 85% of companies don’t correlate social media activity to business outcomes
  4. Email mailers out perform social media in conversions
  5. Social media ranks low on CMOs priority list
Nectorr — Social Knowledge Management Platform

About the author: Vidur Kohli (twitter@vidkoh) is the CEO and co-founder of

Nectorr Social Management Platform