“Work smarter, not harder” should be kept in mind when creating content for your company’s media platforms. In 2018, there are more ways to produce and display content creatively across a wide span of social media platforms.

Although having more technology is great, society’s attention spans are becoming shorter. The hard work an employee or business owner puts towards writing a blog post, creating a video, or designing graphics will most likely go to waste because society is so used to scrolling through their feeds as fast as they can and forgetting about the content they create.

Re-using content is…


Instagram Stories have been around for some time now (August 2016), if your business hasn’t utilized them like most clients do, then you might want to consider trying Stories out. Instagram Stories are a fun way to explore different marketing strategies and help grow accounts. With stats such as 300 million people using Instagram Stories a day, we’re almost positive that using app will increase traffic to your business.

Increases Engagement

When Instagram stories are displayed properly, businesses are able to create a specific and personal engagement with their audience. Instagram stories have endless opportunities to connect with people. For example, if…


The Web is tangled with multitudes of websites vary in all types of qualities. Business websites are vital to growing a platform that develop companies’ brand. First impressions count and positioning yourself with a strong business profile gives costumer’s the idea your serious about your work.

It is extremely important for ecommerce companies to have a professional looking website in 2018 and window shopping is mostly done online now. Clients don’t have to walk down a city street to shop from small businesses, so it’s valuable to make a website so you aren’t losing business. Clients expect a professional website…


Having a five-star Google rating is becoming more important in such a competitive and virtual business world. Choosing where to eat, where to get get a phone repair, or even getting your hair done has never been so easy with Google and social media. Although it may seem unimaginable to some, Google and social media has transformed the way society makes daily and life decisions about where to purchase goods and services. So, how are people deciding? How can they trust and know what they’re receiving is top quality? Well, let’s ask Google…

Do you have a Google My…


To many, the act of picking up a phone, calling some random stranger, and asking them if they’d be interested in your services can be as annoying as walking into work with your new white shirt and immediately spilling coffee all over it!


Over the past week, the average Twitter user may have noticed a loss of three or four followers. Some are referring this to the Twitter “Purge”. Twitter’s recent initiative to rid the popular social platform of ‘dead’, inactive, or fake accounts is happening because the company wants to create a more organic following across the board. The project was also started to engage more reliable, healthy conversations on the social platform. For most users, this initiative didn’t affect their following and, if anything, has cleared out some pesky bots. …


Despite living in what many believe to be the golden age of social media, one of the best ways to communicate with people has still not gone out of style: email. Whether you use email to conduct your work, communicate with friends and family, receive your favorite clothing deals, talk to your professors, share an exciting piece of news, or (unfortunately) receive lots of spam, email remains an efficient and relevant way to communicate a message to many different people. As of recently, however, email has upgraded itself into a useful marketing tool. …


Ever noticed your website traffic rise and fall on an annual basis? Or the demand for your product fluctuate depending on a national holiday or event? Upward and downward trends like these occur year round, and while some businesses let the instability throw them off, others adjust their marketing campaigns in order to capitalize on seasonality. In this article we will discuss what seasonal marketing is, how it applies to your business, and ways you can utilize trends in order to increase your revenue.


From the very beginning, Mac Frederick has held the same credence, vision, and ultimate belief: that small businesses are invaluable and thus deserve top notch digital media assistance in order to keep up with an ever-growing and relevant digital space. The reality is that if a company can’t develop a strong and engaged digital presence, chances are they’re one step behind from their competition. More often than not, the ones falling behind “are the type of people who built this country”, the ones who simply don’t have the means, professional knowledge, or perhaps the courage to step into a daunting…


Everyone’s had their fair share of bots following their instagram, but getting the attention of real people and engaging them to become frequent likes and potential customers is harder than it seems to be…

Tasteful and Trendy Followers are your Friends

The social media world is full of companies and public icons posting perfectly edited and original content. ~Hellooo have you seen these instagram models?~ Get with the times. The basis of any company’s organic following is the content posted, using other marketing advice may help increase followers but, followers won’t stay unless your feed is fire.

There is no doubt that instagram is more competitive than…

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