THE GROWTH HACKERS’ GUIDE TO GOOGLE DORKS

This is when marketers become hackers.

Lets talk about Google Dorks…

I’ve used them to:

  • Find lead lists of 15,000+ CEO’s (who knew there were so many!).
  • Findproprietary information about how my competitors are running their business.
  • Pick up new industries & verticals 10x faster than I would have otherwise.
  • Find contact information for top influencers.
  • Create lists of over 5,000 PR contacts.
  • Build huge databases of SEO backlink providers.
  • Find cold email & cold calling scripts used by the best people in the industry.

All for $0.

After my first Linkedin post on this tactic, my inbox was absolutely flooded with questions.

I promised everyone I’d put together a more in-depth guide… and here it is.

This guide covers all you need to know to use Google Dorks to leave your competitors in the dust.

It’ll only cost you… $599.

Just kidding.

This post is split up into 2 parts:

  • An introduction with a brief how-to.
  • 29 examples of growth hacking with google dorks.

Lets start off simple:

AN INTRODUCTION TO GOOGLE DORKS

Before you can start using google dorks to scale, lets answer a question:

What’s a google dork?

A Google dork is a search string that uses Google’s custom search operators to filter down search results. When used creatively, these filters can return information that wasn’t meant to be found. Exploiting Google dorks is known as Google dorking or Google hacking.

You can search Google for strings that are optimized to return sensitive documents…

Like contact lists, potential leads & more.

A lot of these documents probably shouldn’t have been on Google.

Here’s how you can put google dorks together yourself:

HOW TO FILTER YOUR GOOGLE SEARCHES WITH OPERATORS.

You can filter your search with Google Operators.

An operator is a short string that tells Google which results you want to remove…

And which you want to show more of.

Here’s a table that shows some of the most popular search operators. (See the full list here.)

Search OperatorDescriptionExampleORA logical ORtesla OR edison“Search Term”Search for an exact match"tallest building"Exclude words from your searchjaguar speed -car+Search for a synonym+Californiainfo:Get details about a siteinfo:google.comsite:Search within a specific websitesite:youtube.comfiletype:Target a specific extensionfiletype:pdfintitle:Search for a phrase in the titleintitle: "tesla vs edison"

Include these in your google searches to filter down the results you’ll get.

Read on and see 29 examples of Google dorks in action:

THE BIG LIST OF GOOGLE DORKS.

These Google dorks search for CSV, XLS and XLSX files that contain email addresses in them. This is perfect for finding contacts that you should reach out to.

GoalQueryFind CEO contact lists

+CEO "email" filetype:csv | filetype:xls | filetype:xlsx

Find blogger contact lists

"blogger" "email" filetype:csv OR filetype:xls OR filetype:xlsx

Find backlink sources

"dofollow" OR "nofollow" OR "backlink" "contact" OR "email" filetype:csv OR filetype:xls OR filetype:xlsx

Find Marketing contact lists

filetype:csv OR filetype:xls OR filetype:xlsx "Marketing" "email" "contact" OR "lead" OR "prospect" -sample 2017 "website" -template

These Google dorks search for Request For Proposals across different verticals. These are great for finding opportunities to apply for RFP’s you might not have known about otherwise.

GoalQueryFind SEO RFP’s

“Request for proposal” | "RFP" filetype:doc | filetype:pdf | filetype:docx “SEO” | "search engine optimization" -template -sample 2017

Find PPC RFP’s

“Request for proposal” | "RFP" filetype:doc | filetype:pdf | filetype:docx “PPC” | "PAY PER CLICK" OR "Facebook Ad" -template -sample 2017

Find web design RFP’s

“Request for proposal” | "RFP" filetype:doc | filetype:pdf | filetype:docx “web design” | "website design" | "website development" -template -sample 2017

Find Accounting RFP’s

“Request for proposal” | "RFP" filetype:doc | filetype:pdf | filetype:docx “accounting” -template -sample 2017

Find Legal Service RFP’s

“Request for proposal” | "RFP" filetype:doc | filetype:pdf | filetype:docx “legal” -template -sample 2017

Find Business Service RFP’s

“Request for proposal” | "RFP" filetype:doc | filetype:pdf | filetype:docx “management” -template -sample 2017

Find PR RFP’s

“Request for proposal” | "RFP" filetype:doc | filetype:pdf | filetype:docx “PR” | "public relations" -template -sample 2017

Find writing RFP’s

“Request for proposal” OR "RFP" filetype:doc OR filetype:pdf OR filetype:docx “writing” -template -sample 2017

These Google dorks search for marketing proposals across verticals. This is useful to learn about your competitors and see what top-tier marketing proposals look like.

GoalQueryFind social media proposals

intitle:proposal "confidential" | "proprietary" | "do not distribute" filetype:ppt | filetype:pptx | filetype:pdf | filetype:doc | filetype:docx “social media management” | “facebook management” | "social media" | "SMM"-example -sample -request

Find PPC Proposals

intitle:proposal "confidential" | "proprietary" | "do not distribute" "PPC" filetype:ppt | filetype:pptx | filetype:pdf | filetype:doc | filetype:docx -example -sample -request

Find SEO Proposals

intitle:proposal "confidential" | "proprietary" | "do not distribute" "SEO" filetype:ppt | filetype:pptx | filetype:pdf | filetype:doc | filetype:docx -example -sample -request

Find Web Design Proposals

intitle:proposal "web design" | "web development" filetype:ppt | filetype:pptx | filetype:pdf | filetype:doc | filetype:docx -example -sample -request -school -student -students

Find PR Proposals

intitle:proposal "confidential" | "proprietary" | "do not distribute" "PR" | "press relations" filetype:ppt | filetype:pptx | filetype:pdf | filetype:doc | filetype:docx -example -sample -request

These are miscellaneous google dorks that can help with improving your marketing & business processes.

GoalQueryFind marketing playbooks

intitle:playbook filetype:pdf | filetype:ppt | filetype:pptx | filetype:doc | filetype: docx marketing

Find cold calling scripts

intitle:script "cold calling" filetype:doc | filetype:docx

Find email marketing templates

intitle:template "marketing" "email" filetype:doc | filetype:docx

Find work email addresses

filetype:csv OR filetype:xls OR filetype:xlsx "email" "@" "First Name" "Last Name" "Company" -sample 2017 "website" -template "contacts"

Find work phone numbers

filetype:csv OR filetype:xls OR filetype:xlsx "phone" "First Name" "Last Name" "Company" -sample 2017 "website" -template "contacts"

Find LinkedIn profiles of influencers in growth

site:linkedin.com/in/ "growth"

Find LinkedIn profiles of influencers in marketing

site:linkedin.com/in/ "marketing"

Find LinkedIn profiles of influencers in social media

site:linkedin.com/in/ "social media"

Find Calendly links of marketers.

site:calendly.com "marketing" | "growth" | "PPC" | "SEO" | "Social" | "Consult" -blog

Find freelance contracts

intitle:contract filetype:doc | filetype:docx “freelance” -sample

Find agency contracts

intitle:contract filetype:doc | filetype:docx | filetype:pdf -sample "marketing agency"

In this post you’ve seen:

  1. What a Google dork is and how to put them together yourself.
  2. How to grab lead lists that other people have put together.
  3. How to find potential clients through RFP’s.
  4. How to find proposals and other sensitive documents of competitors.
  5. How to use Google dorks to find leads, top influencers, marketing playbooks & more.

Hope it was helpful!

Now you’re ready to start integrating Google dorks into your prospecting process.

If you have any questions — reach out to me.

But before you go…

DO ME A FAVOR

If you liked this post…

Please help me out by doing 2 things:

  1. Share it with someone who would benefit from it.
  2. If you are seeking real-time help for your business Growth or wanna directly work with me visit: INT TechShu

Cheers,

Neel

Indranil Banerjee (Neel)

Written by

Help "Brands" to Growth Hack Their Way to "Success" | Digital Marketer | Head: Growth & Strategy at Revex Media

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