Myntra, the popular online fashion and lifestyle store is one of my favorite shopping app. Recently landed on Myntra and found that amazing features on the app. Let’s explore those features and learn UX behind it.

• One of the most significant new features is the separation of fashion and beauty into two distinct categories. This simple change makes it easier than ever to find exactly what you’re looking for.

• No more scrolling through pages of products that don’t interest you - with Myntra’s new categories, you can easily navigate to the section that suits your needs. This saves time, reduces frustration, and creates a smoother shopping experience overall.
• Another exciting addition to Myntra’s interface is the explore floating button on the home page. This handy feature provides quick access to Myntra’s latest offerings, including new features like — My Stylist, Skin Analyzer, Myntra Suggest and many more.

With just a single click, you can discover the latest trends and engage with a range of interactive features that make shopping more fun and engaging.

• With My Stylist feature, Myntra makes it easier than ever to put together a complete look. Whether you’re looking for a new outfit for work or a night out, Myntra’s suggestions provide inspiration and guidance that can help you feel confident and stylish. This is especially useful for those who may not have a natural flair for fashion.

• Handpicked styles is another feature that sets Myntra apart from its competitors. By curating styles from top designers and fashion experts, Myntra takes the guesswork out of shopping. You can be confident in your choices, knowing that you’re selecting from a carefully chosen selection of styles that are on-trend and in-demand.

• Shop live with influencer is a feature that leverages social media to provide a more engaging shopping experience.
• The skin and hair analyzer and lipstick and foundation finder are also notable additions that add value to the shopping experience. These features provide personalized recommendations based on your unique needs and preferences by answering few quiz questions. This makes it easier than ever to find products that work for you, saving you time and money in the process.

• Finally, the challenges and rewards feature is a fun and interactive addition that engages users and encourages them to keep shopping. With this feature, you can earn coupons and rewards for completing challenges, creating a sense of excitement and motivation that keeps you coming back for more.

By introducing a range of new additions that focus on ease of use, personalization, and engagement, Myntra has created a shopping experience that is not only convenient and efficient but also enjoyable and rewarding.

Thank you for reading.

Do you find that feature helpful?, let’s talk about it in comments section.

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