There are three types of problems entrepreneurs aim to solve with a product: a problem you have yourself, a problem someone else has, or a problem that doesn’t exist. It’s easier to solve a problem you face than someone else’s, and most difficult to solve a problem …
…omething everyone can understand and relate to, from investors and employees to friends and family. Something that is memorable, easily passed around, and well-received by even the least tech-savvy. The web’s most viral products are the result of simplicity that represents something commonly under…