Generate guaranteed leads for Real Estate Projects by adopting this one thing

Neha Garg
Neha Garg
Jul 28, 2017 · 3 min read

Consumers have become tech savvy and 80% of all home buyers are searching online. This is why there is a shift in paradigm from traditional marketing of newspapers, posters, booths etc to digital marketing SEO, Facebook, Emails etc. Buyers like to gather all the details from the ease of their home before visiting the project. This is indeed pictorial era and any project’s online presence in the form of Facebook page or website is inextricable for sales and lead generation. This is a gospel truth and doesn’t need any evidences to prove.

The entire real estate industry is well verse with this and have their websites in place to showcase their project in the best possible way. A successful businessman have quoted “If you don’t develop your competitive edge, your competitors will edge you out”.

What competitive edge is it that your business can develop to gleam?

The answer is “Knowledge derived from the information of your project and sharing it with your prospect leads”.

Keep reading to understand what is information and knowledge and how it can boost lead generation by many times.

Information is what is available at your website and your buyers may or may not pay attention to it. For example “15 acres project, modular kitchen, swimming pool, etc”.

Knowledge is the fact extracted from the information and data available. For example “The first project to have an open area of 7acres, the first indoor heated of any community within 30kms, the first project to have concierge desk in every tower”.

This knowledge will place your project into a different league and will have a long lasting impression on the prospects.

  • Seek buyer’s attention - most of the visitors spend less than 60seconds on a website and switch to competition.
  • Increase the value proposition of the property - Surveys claims that 80% consumers abandon business if they don’t find value in it.
  • Competitive edge

Conversational interaction where buyers are being informed in an informal way is the best way to share this knowledge. Conversation can happen at both places, your website and FB page with the help of Chatbots.

Chatbots are the software programs that will sit at the bottom of your website and programmed to proactively greet and start the conversation with every visitor. The flow of chat is very inviting and thus lead generation happens in the fraction of a second.

Example:

  • How may I help you today?
  • We have 3bhk and 4bhk apratments, May I help you with pricing please?
  • We have our model apartment ready to view. Would you like me to book an appointment please?

There is a substantial amount of evidences to prove that personal virtual assistants can influence visitors and eventually turn them into business leads.

  • A study conducted by BEHAVE.org found that live assistance have average clickthrough rates of 331%, as opposed to email updates.
  • According to Gartner “by 2020, the customer will manage 85 per cent of the relationship with an enterprise without interacting with a human.
  • Social annex says “45% of website visitors can convert into buyers if offered personal assistance”.

Final Word

Chatbots can change the game for real estate business as this industry in always bombarded with questions and proactive personal assistance will guarantee stupendous success for this industry. While many would just pass on to next article, some would like to try and see how Chatbots can give them the first mover advantage.

Here is the link of Kenyt Chatbots to try your hands on:

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